Process Plan For Perfection


In developing any Internet marketing project, planning is the tough work that insures the project’s success. It requires tedious crafting, input from many project owners and lays the foundation for the architecture of all aspects of a project’s expectations. This planning period encompasses several stages of discovery, designing, developing, reviewing, deployment, marketing and maintenance.

DISCOVERY PROCESS:This is the meeting of the client, developers, designers and project managers, to outline the needs of the client. This phase of the development process provides all parties the opportunity to layout all ideas, expectations, specific methods, project highlights and intended results. In addition, this time is used to develop the foundation for the design process.

DESIGN PROCESS: Each marketing piece we develop has it’s own unique set of specifications and design elements. Conveying individual specifications in graphic art takes very skilled individuals who have an understanding of marketing, graphic design and computer science. These talented designers are able to combine this knowledge, to produce striking results for our clients. This is a very hands-on period for our clients, as we transform your vision into the intent marketing campaign of your dreams.

DEVELOPMENT PROCESS: During this period, Off The Wall Media’s programmers take the reigns and start writing the necessary lines of code to make your marketing piece viewable online. This is a very labor intense period and accounts for a majority of the time it takes to develop a project. Our team relentlessly tests the finished programming, in multiple browser and OS environments. This is done to provide our clients with beautiful, Internet marketing art.

REVIEW PROCESS:As with any custom piece, your organization will need a moment to review the nearly completed product, to approve and make necessary changes. Our team will be there to listen, advise and work with you to perfect your online presentation. Once your organization is fully satisfied with the product, we are ready for deployment.

DEPLOYMENT:This is the most exciting time for your team and our organization. It’s the point where the rubber meets the road and your latest Internet marketing collateral is launched to the World Wide Web. This is not the end of your project but only the beginning.

MARKETING:It is important that once a website or other online marketing piece is complete that it is marketed correctly. Our team can help develop a full array of online marketing plans for Search Engine Optimization, Social Media, Pay Per Click and eMail Marketing campaigns; for your organizations.

MAINTENANCE AND IMPROVEMENT:Post launch is the most important time to pay close attention to your new website, social media, e-marketing or newsletter campaigns. It’s at this point you will receive the most feedback and analytics information. Off The Wall Media has worked tirelessly to assist our clients with better understanding their analytics and the additional marketing options for their product or service. Continued education on the products that we develop for your organization is another key aspect to the success of your Internet marketing campaigns. To get the full benefits you need from your Internet marketing campaigns, contact an Off The Wall Media representative today.