MANDATORY UPGRADE – Google Analytics 4 (GA4): The Future of Web Analytics 🌐

Upgrading your website with Google Analytics 4 through Off The Wall Media starts atΒ $499,Β and connecting landing pages via Google Ads is $99 per landing page. Contact us immediately by completing the contact form below.

Off The Wall Media is here to help new and existing clients implement the required Google Analytics 4 (GA4) upgrade for their website and Google Ads.Β Universal Analytics (Prior Analytics Platform) will cease tracking your traffic as of July 1, 2023. From that day forward, all your website traffic will be exclusively tracked in Google Analytics 4 (GA4).

Google Analytics 4 (GA4)

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We’re excited to bring you the next generation of web analytics – Google Analytics 4 (GA4). With its exceptional intelligence and advanced features, Google has made significant strides in empowering users with automated insights, upgraded event tracking, and much more.Β We understand that Google Analytics 4 (GA4) might present a slight learning curve, and our team is here to help navigate you through the upgrade process every step of the way. We highly encourage your business to implement the setup process and start exploring GA4’s capabilities at the earliest opportunity. The sooner you embrace Google Analytics 4, the sooner you can take advantage of its powerful insights and leverage its full potential.

We want to inform you that Universal Analytics (Prior Analytics Platform) will cease tracking your traffic as of July 1, 2023. From that day forward, all your website traffic will be exclusively tracked in Google Analytics 4.

It’s crucial to note that Google Analytics 4 (GA4) does not encompass your existing historical data. Consider it as a fresh start with a clean slate. Unfortunately, your existing Universal Analytics data cannot be seamlessly transferred to your GA4 property. Therefore, it is of utmost importance to start tracking in GA4 promptly to accumulate valuable data.

Here are 5 reasons why your website and Google Ads NEED Google Analytics 4 (GA4): 😱

  1. By not upgrading from Universal Analytics to Google Analytics 4 (GA4), you’ll miss out on Google’s enhanced data collection capabilities with Google’s brand-new analytics intelligence.
  2. Opting not to upgrade to GA4 means sacrificing the platform’s invaluable real-time reporting feature, depriving you of up-to-the-minute data on user behavior and site performance. This omission can create challenges in promptly responding to changes and optimizing your website accordingly. Upgrading to GA4 grants you the advantage of immediate insights, enabling you to swiftly adapt and optimize your site to meet evolving demands and maximize its effectiveness.
  3. By upgrading to GA4, you can harness the power of machine learning to gain invaluable insights that drive your decision-making process. Failing to upgrade means missing out on these critical insights, potentially putting you at a disadvantage compared to competitors who are leveraging the full capabilities of GA4’s machine learning.
  4. For e-commerce businesses, choosing not to upgrade to GA4 implies missing out on the enhanced e-commerce reporting features it offers. Consequently, you may face challenges in comprehending user interactions with your products and optimizing your online store for improved sales and conversions. Upgrading to GA4 is the key to unlocking valuable insights that empower you to understand customer behavior and enhance the performance of your e-commerce venture.
  5. Choosing not to upgrade to GA4 means forfeiting access to its advanced audience segmentation capabilities. As a result, you may encounter difficulties in creating highly targeted marketing campaigns and effectively engaging your customers. Upgrading to GA4 unlocks powerful tools that enable you to precisely segment your audience, leading to more impactful marketing strategies and improved customer interactions.

We look forward to working with both our existing and new clients in providing them with Google’s most updated Analytics! 😁

Read more from Google’s Analytics Blog here. πŸ‘ˆ