Snapchat’s CEO Evan Spiegel recently announced that the app has reached 100 million daily active users. The privately held company does not need to release data each quarter unlike Facebook and Twitter. Out of those daily active users, 65% of them are creating content daily. Snapchat is looking into making it easier for brands to use the platform to market their business. Until now, buying ad space within the Stories and Discovery features has been very costly, only to be used by huge global brands. Since helping brands with their organic use of the app has not been a priority, in the near future, Spiegel plans to add a self-service ad platform to help marketers.
Marketing on Snapchat is much different than other social media platforms. One of the main differences is that for a short 15 seconds or less, you have a user’s undivided attention. Unlike Facebook or Twitter, the content a user is viewing will disappear in 24 hours or less. The average user views tons of marketing messages daily, so having their undivided attention for even 5 seconds can be an incredible marketing opportunity for brands.
One of the most important tips to remember when using Snapchat for marketing is to create organic and engaging content. Snapchat is an intimate platform and the most successful brands make their snaps feel like a personal conversation between friends. However, Snapchat is more focused on telling stories than creating conversations. Successful brands use Snapchat to show stories like a behind the scenes look at celebrities filming commercials or images of new products before they launch. To use Snapchat the right way, consider the stories your business wants to share and what voice you want to use to tell them.
Interested in using Snapchat for your business but don’t have the time or resources to implement a strategy? Let the social media marketing specialists at Off The Wall Media help develop a strategy to promote your business. Call 503-452-1082 to get started.