While Google runs the web with 67% of the search engine market share, Bing and Yahoo are next in line.  Both of the runner-ups have released their insights for the top web searches of 2014.  What do these results tell us?  According to Yahoo, the lists capture the cultural mood, political concerns and technological advances of our time.


Yahoo’s Top 10 searches for 2014 are:

  1. Ebola
  2. Minecraft
  3. Ariana Grande
  4. Jennifer Lawrence
  5. Kaley Cuoco
  6. Kim Kardashian
  7. Frozen
  8. Miley Cyrus
  9. iPhone 6
  10. Jennifer Aniston

Separately, Yahoo ranked the top 10 “Obsessions” that came up quickly and captured America’s attention but did not rank higher than the top 10.

  1. ALS Ice Bucket Challenge
  2. Flappy Bird
  3. Frozen
  4. 50 Shades of Grey
  5. American Ninja Warrior
  6. The Duggars
  7. “All About That Bass”
  8. Katniss Everdeen
  9. Cleanses
  10. Polar Vortex

Bing’s results were broken up into distinct categories, thus making it a little more difficult to compare to Yahoo’s findings.  However the top results for the most searched news varied significantly from Yahoo.

Top 10 most searched news stories on Bing are:

  1. World Cup
  2. Super Bowl
  3. Missing Malaysia Airlines jet
  4. Winter Olympics
  5. The rise of ISIS
  6. Ray Rice Controversy
  7. Shooting in Ferguson, Missouri
  8. Ebola outbreak
  9. Brittany Maynard Death with Dignity
  10. Ukraine (Crimea)-Russia conflict

In the celebrity and pop culture spotlight, people searching on Bing were interested in different stories including notable celebrity deaths, newborns and female power.  Some of the top search gossip is Kim Kardashian in the number one celebrity spot followed by Beyonce, Miley Cyris, Katy Perry and Justin Bieber.  Comedic legends Joan Rivers and Robin Williams also made the list after their passing.  Esmeralda, Ryan Gosling and Eva Mendes’s baby girl was the most searched celebrity baby.