With 60% of Internet access being on mobile, not having a mobile website means you are throwing away new customers. Smartphone users check their phones about 150 times a day giving businesses multiple opportunities to get in front of customers on mobile. Responsive web design the best option for optimizing your businesses website for mobile. Responsive design allows the visitor to have the best experience on any device they are viewing your website on. Below are five reasons why going mobile is mandatory in 2015.
1. Mobile surpasses desktop shopping activity. If you have an e-commerce business, you should know that 55% of all time spent shopping in 2013 was on a mobile device. To give shoppers the best experience on your website, responsive design is the perfect option.
2. Mobile benefits local businesses. When consumers are on-the-go and searching for something local, they are most likely to use their smartphone. A Google study showed that around 50% of consumers who searched on a smartphone for a local store, visited that store within 24 hours. If you are a local business, mobile is where you need to be without missing out on potential sales.
3. Users spend more time on mobile than other devices. The average time spent watching TV has been declining over the past few years, while time on smartphones continues to increase. Much of this time is spent browsing social media and watching videos but that still allows for many options to reach your mobile customers.
4. Increased conversion rates on mobile. Many businesses find higher conversion rates on mobile devices than desktop computers. Some of our Google AdWords clients see a higher conversion rate from their ads on mobile devices. With Google AdWords click-to-call feature, it makes calling a local business easier than ever.
5. More mobile advertising options. Since we have assessed that mobile usage is higher with shopping and local businesses, advertising also has more options for mobile now. Google AdWords, social media and others have excellent options for optimizing ads to mobile to reach more customers.
If you don’t have a mobile-friendly website, you are losing customers. The web design experts at Off The Wall Media can get your website on mobile to increase your sales. Call 503-452-1082 or visit offthewallmedia.com to get started.