Photo by Matt Hogan
Bud Light began its “Up for Whatever” ad campaign in ads for Super Bowl XLVIII where random fans off the street were sent on crazy celebrity-filled adventures. For this promotional campaign Are You #UpForWhaterver happening September 5-7th, Crested Butte will become the ficticous town of Whatever, USA. Bud Light has selected 1,000 fans across the country who auditioned with a video clip answering a questions from the “Mayor” of Whatever, USA. Today is the last day for winners to be notified and from what our sources in Crested Butte have said there are many A List celebrities like Jay-Z, Beyonce, Bruce Willis and even a sighting of Vanilla Ice driving an ice cream truck around town. With a list like that you can bet it will truly be an amazing party with many scenes depicting #WhateverUSA
Photo by Matt Hogan
Bud Light has made sure to include many props that should have drive a serious social media posts of them interacting with this outrageous party.
Photo by Peace Wheeler
Photo by Matt Hogan
All the bars were stocked with Bud Light for winners and residents to enjoy.
Photo by Matt Hogan