Tag: whateverUSA

Bud Light builds its own town ‘Whatever USA’ in Crested Butte, Colorado

Bud Light began its “Up for Whatever” ad campaign in ads for Super Bowl XLVIII where random fans off the street were sent on crazy celebrity-filled adventures. For this promotional campaign Are You #UpForWhaterver happening September 5-7th, Crested Butte will become the ficticous town of Whatever, USA. Bud Light has selected 1,000 fans across the […]