Google Analytics has a lot of tools to utilize that many people do not know how to use.  One of the best places to start is to set up conversion tracking with goals.  If you have a contact form on your website, goals on Google Analytics is a great way to track all the leads coming through that form.  Below are the steps to set up conversion tracking on Google Analytics.

Step 1: Log in to your Google Analytics account and click on the “Admin” tab along the top.

Step 2: In the far right hand column that says “View” at the top, click on “Goals”

Step 3: Click the red button to create a new goal.  The first step lets you either choose from a template of what type of conversion goal you are tracking or create a custom one. I typically just choose custom to create one but feel free to pick whichever one best matches your conversion goal and then click “Next Step”.

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Step 3: Type in a name for the goal you are tracking (example “Request a call submission forms”).  If you chose custom, select the type of goal you would like to track.  If using a form select the first type “destination” and then click “Next Step”.

Step 4: Open up a new tab or window and go to the page on your website with the contact form.  Perform a test of your contact form and when you submit the form and it takes you to some sort of “thank you” page, copy the URL of that page.  Go to your Google Analytics window and paste the link into the first box next to “Equals to”.  You can choose to assign a monetary value to your goal and/or turn on the Funnel option.  The Funnel option allows you to choose different pages on your site the user may go to first before a conversion happens. Lastly click “Create Goal” once you are done with those steps.

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You have now successfully set up your first conversion goal on Google Analytics.  To view the statistics on this goal at any time, click the “Reporting” tab at the top of the page and then on the left column selection “Conversions” at the bottom, then “Goals” and “Overview”.  On this page you can see which day and where the conversion goals come from.  If you chose to add the funnel option, you can view those statistics by choosing “Funnel Visualization” in the left column.

If you need help with your Google Analytics, contact the web experts at Off The Wall Media to help you get started today.