Your company’s website is the single most important online asset. To help you better understand some aspects that go along with web & digital marketing, we are sharing some free tools and resources to check out. 1. Google Analytics. Every website should have Google Analytics synched up in order to get more insights and data on the […]
Google Analytics has a lot of tools to utilize that many people do not know how to use. One of the best places to start is to set up conversion tracking with goals. If you have a contact form on your website, goals on Google Analytics is a great way to track all the leads coming […]
Pay-per-click (PPC) advertising campaigns go hand-in-hand with SEO. It is important to utilize both for the best results on search engines like Google. Since Google accounts for the majority of search engine usage, Google Adwords is the best platform to use for PPC advertising. Unfortunately, a lot of small businesses are not familiar with Google […]
Small businesses who sell products or services online will be working extra hard this holiday season to keep up with buying trends. Google did a study showing that one third of shopping-related searches are now happening between the hours of 10pm to 4am. What does this mean for your business? It is important to […]