Headline concept.

On average, five times as many people read the headline as read the body copy. Are your readers hooked into reading the copy of your emails, blogs and social media posts? Or do they scan the title and bounce? Crafting the perfect headline can be challenging and take up a lot of unnecessary time.

Readers tend to absorb the first three and the last three words in a headline, making six-words ideal. If you need to write more than six words, make sure the most important keywords are in the beginning and end of the headline.

Here are 13 formulas to improve your click-throughs and save you time

  1. Questions: “Do you Know How to Create the Perfect Headline?”
  2. Curiosity gap: “5 Ingredients in a Perfect Headline. Number 4 is Impossible!”
  3. Negatives: Never Write a Boring Headline Again”
  4. How to: “How to Create a Perfect Headline”
  5. Numbers: “10 Tips to Creating a Perfect Headline”
  6. Specificity: “The 3-part Process to Getting Twice the Traffic to your Blog Post with the Perfect Headline”
  7. Number + Adjective + Keyword + Rationale + Promise: “10 Simple Steps you can Take Today That Will Make you Happier”
  8. [Do something] like [an expert] without [something expected and undesirable]: “Craft Headlines like an All-Star – Without Wasting your Free Time”
  9. [Amazing Headline]: Subhead: “The Fine Art of Writing a Headline: How to Capture More Blog Readers”
  10. The SEO-focused Headline [Adjective] & [Adjective] [What you are/SEO Keyword Phrase] That Will [Highly Desirable Promise of Results]: “New and Useful Blog Writing Ideas That Will Drive You More Traffic”
  11. The Secret of ___ : “The Secret of Writing Killer Headlines”
  12. Mini Headline, 4 words or fewer: “Don’t Waste a Moment”
  13. [Number or Trigger Word] + [Adjective] + [Keyword] + [Promise]: “10 Unbelievable Ways to Craft The Perfect Tweet”

Next time you write new content, make sure to use one of these actionable and interesting headlines to help capture viewers to read more. Do you need help with your content? Let the marketing experts at Off The Wall Media help you grow your business online. Contact us today at 503-452-1082 or visit offthewallmedia.com