Tag: content marketing

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Enhance your Social Content Strategy with ‘Batching’

Is your social content strategy working for your business? Many companies find that the amount of time they spend on social media isn’t showing enough of a return-on-investment.  If this is how you feel, it may be time to re-think your content strategy or develop one if you haven’t already done so.  Whatever you choose, […]

4 Ways to Drive Traffic Through Video Marketing

Video marketing is a powerful tool to increase your sales and drive more visitors to your website when utilized correctly.  Below are four cool ways to drive more traffic through video marketing. 1. Utilize natural sounds to engage the viewer. As one of the main senses we use everyday, sound is a great way to […]

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What is Content Marketing?

Chances are you have probably heard the term content marketing quite often. Do you really know what it means?  Content marketing is a tricky term but one of the best ways to describe it is: the creation and distribution of meaningful insights, perspectives, and best practices that are valuable to a specific audience.  The goal of […]

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5 Reasons Why Your Business Needs a Company Page on LinkedIn

You may be personally on LinkedIn, but is your business?  Company pages on LinkedIn offer many benefits and features that you may not be aware of.  Reaching the business professional market on LinkedIn can be important to help connect with potentials customers online.  Below are 5 reasons why your business should be on LinkedIn. 1. […]

4 Reasons Why You Should be Promoting Posts on Social Media

With spending as little as $10 a week on social media promoted posts, your posts could be seen by double the amount of people.  Facebook organic reach is practically non-existent. According to everything-pr.com, 41% of Facebook pages lost more than half their organic reach. Without boosting Facebook posts, your posts could be seen by less […]

How to Effectively use LinkedIn to Grow your Business

This year, LinkedIn will become one of the most popular social media channels for B2B companies.  Many companies aren’t sure how to effectively market themselves on LinkedIn and how to take advantage of everything the platform offers.  Below are few ways to effectively start using LinkedIn to grow your business.   1. Transform your company […]