Google is the most popular search engine and every business wants their website to be at the top. From an Search Engine Optimization (SEO) standpoint, responsive web design is the best way to make sure your website is correctly optimized for the search engine’s algorithms. For the best mobile experience, Google recommends responsive design because it serves the same HTML code on the same URL regardless of the users’ device. The website responds based on the screen size to give the user the optimal format and experience of your site. Google also recommends using media queries which allows websites to adapt to any screen size which is a main component of responsive web design.
The other two types of mobile designs are dynamic serving websites and using separate URL’s. These site can be more time consuming to manage. For example, with a dynamic serving website you have to maintain multiple custom pages with the same content for mobile and desktop. Responsive design will also take the guesswork out of configurations that detect the users’ device to choose whether to show them the desktop or mobile site. Google will ultimately favor websites that are responsive giving you better results on the search engine.
Would you like your website to rank higher on Google search engines with a responsive design? Contact Off The Wall Media to learn more about how our web development services can benefit your business.