Everyone knows how good PR helps a business. Did you know good PR also helps boost your SEO? News websites tend to hold a significant weight on Google searches, making a news article published about your company, show up in one of the top spots. These news sites may show up before your own […]
Since YouTube is the number 2 search engine on the Internet after Google, we can’t stress enough about utilizing the video sharing platform in your SEO strateggy. Search engine optimization (SEO), used correctly, can help boost your YouTube videos on the sites search AND Google Search. Here are some great tips to help boost your SEO […]
Your company’s website is the single most important online asset. To help you better understand some aspects that go along with web & digital marketing, we are sharing some free tools and resources to check out. 1. Google Analytics. Every website should have Google Analytics synched up in order to get more insights and data on the […]
Have you ever noticed that when you visit some websites they begin with https instead of http? The “s” is added in when the website is a secure site, meaning no one can spy on your internet session. Most respectable online services, especially involving monetary transactions, use a secure site. However, there are a lot […]
To celebrate Small Business Week, we are sharing the importance of making your business visible online. Businesses that are online grow 40% faster than those that aren’t. There is no better time than this week to give your business a digital makeover. Here are four simple things you can do to help get your business online. […]
Your company’s website is the façade of your business online and should represent who you are and what you do. Developing a dynamic and personality-driven, multimedia website is the best way to attract wealthy customers. How do you do that, you may ask? Here are 10 must-have things to attract people with a higher disposable income […]
Pay-per-click (PPC) advertising campaigns go hand-in-hand with SEO. It is important to utilize both for the best results on search engines like Google. Since Google accounts for the majority of search engine usage, Google Adwords is the best platform to use for PPC advertising. Unfortunately, a lot of small businesses are not familiar with Google […]
Google is the most popular search engine and every business wants their website to be at the top. From an Search Engine Optimization (SEO) standpoint, responsive web design is the best way to make sure your website is correctly optimized for the search engine’s algorithms. For the best mobile experience, Google recommends responsive design because […]
Off The Wall Media’s team of web developers and designers just completed a new website for Oswego Mortgage in Lake Oswego. The mortgage company specializing in VA loans and refinancing needed a new modern facelift to their outdated website. Does your business need a new website? If any of these five signs below apply to […]
Search Engine Optimization (SEO) is becoming more integrated with content marketing than ever before. For this upcoming year of 2015, we’ll see more changes in the SEO industry and below is a list of the top 4 trends to watch. 1. Utilize mobile search optimization or your website will fail. Google has been testing mobile-friendly […]