In 2014, the Super Bowl was the most watched TV show in the US averaging 111.15 million viewers. A survey by Crowdtap, a social media insights and influence platform, showed that 74% of viewers said they would engage on social media if an advertisement prompted them to.  Half of the viewers said they would share commercials to support their favorite brands on social media.

What types of social media activities are viewers willing do from an advertisement?
61% said they would update their Facebook status.
54% would enter a contest or sweepstakes.
43% would use a hashtag.
37% would tweet about it.
26% would pin on Pinterest.
25% would post a link on Facebook.
24% would text or call with their cell phone.
23% would share a photo on Instagram.
17% would send an email.

Super Bowl viewers want to be a part of the ads with 74% of them enjoying when brands ask for participation in the creation of their ads.  Doritos has been doing this for years with their “Crash the Super Bowl” ad contest.

Fans like to interact with their favorite brands during the big game.  Even brands who don’t have the budget to advertise during the Super Bowl, can still take advantage of using social media to promote their business.  Just make sure you don’t use the mistake of tweeting with mittens on like JCPenny’s did last year.