Super Bowl XLIX commercials this year were more sad and serious than previous years. The game began with a heart-stopping commercial from Chevy when they made many people believe their cable connection was going out. The ad showed a broken image and then cut out to nothing while returning after a second to show Chevy’s […]
In 2014, the Super Bowl was the most watched TV show in the US averaging 111.15 million viewers. A survey by Crowdtap, a social media insights and influence platform, showed that 74% of viewers said they would engage on social media if an advertisement prompted them to. Half of the viewers said they would share […]
This year some of the biggest players in advertising for the Super Bowl are talking about their commercials. Doritos is utilizing fan-generated ads for this year’s commercial with their annual ‘Crash the Super Bowl’ contest where contestants submit their own Doritos commercials. The contest is down to 10 finalists and this month anyone can vote […]