Woman checking shopping list on her smartphone at supermarket

The majority of people are now using their smartphones as a primary way to access the Internet. With millions of apps available to download, how do you make yours stand out from the crowd? Lack of marketing is one of the top reasons why so many apps fail to generate any ROI. Below are 4 key tips for marketing your mobile app.

  1. Offer a comprehensive and exciting press kit. In order for blogs and news sites to write about your new app, it is important to have all the tools they need right at their fingertips. A good press kit needs lots of screenshots showing different functions and levels, a snappy and easily digested overview of the app and some links to YouTube videos. With a good press kit, it makes it easier for writers to spread the word about your new app on their site.
  2. Utilize social media and influencers. Facebook has a call-to-action button for app downloads and all social networks allow you to add your website link. Link the part of your website with the download to your mobile app in your bios. Reach out to influencers on social media in your industry and see if they will try out your app and mention it on their site. Influencers tend to have a large amount of loyal followers who will consider their recommendations. This is a great way to market your app in front of a larger audience.
  3. Engage with users and ask for feedback. When people leave comments in your app reviews or in the Google Play Store/App Store, make sure to engage and respond to their questions and concerns. Responding to complaints in a polite and helpful manner, can help encourage better reviews and boosts your credibility. Users love to give feedback and if you listen, they will most likely continue to support your app as it grows.
  4. Always test and measure your results. When it comes to marketing, how do you know what is working if you aren’t keeping track? Make sure to use analytics to measure the results of each of the marketing efforts you spend time and money on. If one of them isn’t working, test it out and see how you can change it to make it more effective.

Need help with your online marketing strategy? The experts at Off The Wall Media are here to help you grow your business online. Contact us at 503-452-1082 to learn more about our services.