Tag: online marketing

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How to Find the Right Bloggers for your Influencer Marketing Campaign

In a world where word-of-mouth influencing is now spread through the Internet, influencer marketing campaigns are more important than ever before.  The Internet has changed the way we are influenced to make purchase decisions and how we view different brands.  Using influencers in your marketing is a great way to reach more people and build […]

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How to Use Influencer Marketing on Instagram

Influencer marketing on Instagram can be a great option for creating brand awareness, affinity, engagement and new business.  Since Instagram advertising is still not available to most businesses, many successful Instagram accounts have achieved success through influencer marketing.  Influencers can be almost anybody, from world travelers to food bloggers to celebrities. The most challenging part […]

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Top 5 Reasons you Should Use Google Remarketing

If your business is running a Google AdWords campaign, (which it should be) then running remarketing ads is crucial piece to your advertising puzzle.  How remarketing ads work is your webmaster places a snippet of tracking code on every page of your website and Google will start creating a list of all of your website visitors […]

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What is Content Marketing?

Chances are you have probably heard the term content marketing quite often. Do you really know what it means?  Content marketing is a tricky term but one of the best ways to describe it is: the creation and distribution of meaningful insights, perspectives, and best practices that are valuable to a specific audience.  The goal of […]

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Why do you see Certain Posts on your Facebook Feed?

It seems like a mystery on why certain updates appear on your news feed and why others don’t.  Facebook constantly changes their algorithm making it almost impossible to see all updates from friends and brands you follow.  Recently at a developer conference, Facebook opened up with more insight into how it determines what goes into the […]

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How to Increase Conversions on Google AdWords without Spending More Money

Google AdWords is one of the top forms of online marketing that gives businesses the highest return on investment.  With Google being the most popular search engine, AdWords allows your business the opportunity to get in front of potential customers when they search specific keywords.  Many businesses say they don’t have a big enough budget […]

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5 Reasons Why Your Business Needs a Company Page on LinkedIn

You may be personally on LinkedIn, but is your business?  Company pages on LinkedIn offer many benefits and features that you may not be aware of.  Reaching the business professional market on LinkedIn can be important to help connect with potentials customers online.  Below are 5 reasons why your business should be on LinkedIn. 1. […]

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5 Common Mistakes on Google Adwords

Pay-per-click (PPC) advertising campaigns go hand-in-hand with SEO. It is important to utilize both for the best results on search engines like Google.  Since Google accounts for the majority of search engine usage, Google Adwords is the best platform to use for PPC advertising.  Unfortunately, a lot of small businesses are not familiar with Google […]