Facebook is constantly searching for new ways to make their business pages more easy for people to interact with.  They recently announced a new call-to-action feature to help businesses drive specific objectives on their page.  Every businesses top priority is leads and sales, making this button important to reach those goals.  The admins of a page can choose between seven different options:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video
The call-to-action button is similar to the one you can use on ads promoting traffic to your website.  The button on the business page can link to any page on your businesses website including a specific mobile web address.  The button will make it easier to convert Facebook visitors to actual customers.