Does your business use LinkedIn to find new leads and prospects?  If yes, then you should be using the LinkedIn Sales Navigator to help make the process easier.  Sales Navigator is one of the LinkedIn premium services.  If you don’t already have LinkedIn Pro, you can use a 30-day free trial to test out Sales Navigator to see if it works for your business.

Sales Navigator is separate from your LinkedIn account and will not affect anything on your profile.  You can sync your own connections on LinkedIn as leads or import Salesforce leads into Sales Navigator.  Once your leads are done importing, you can now view and save companies suggested by Sales Navigator.  Saving a company to your account lets you track new leads, follow updates and receive company news.  Next, you can fill out the info on what type of leads you are looking for (countries, regions, cities, industries, job functions etc.).

Now that you have saved your account preferences, you can start using Lead Builder to search prospects and build lead lists.  The search results in Sales Navigator provide much more details and data than the regular LinkedIn search.  As you view your results, you can click the “Save as lead” button as you find good prospects.  You can also save a search so that as new profiles match your criteria, you’ll receive email alerts.  The TeamLink feature in Sales Navigator lets you filter your results to see bridged or team connections.

Keep track of the most recent updates and news related to your saved leads.  Sales Navigator allows you to see updates from people who you aren’t connected with.  You can also view companies you have saved, as well as see all the employees profiles that work at those companies.

If you are looking to build leads for your business, LinkedIn’s Sales Navigator is a great tool to try out for identifying relevant prospects and gaining valuable insights about them.  Looking for more guidance with using LinkedIn for your business? Contact the social media marketing experts at Off The Wall Media to help grow your business.  Call 503-452-1082 or visit