With more stores opening on Thanksgiving and starting online sales that day, Black Friday is turning into more than just one day of shopping. Many retailers have even extended their sale prices for the entire week leading up to Black Friday.
Mobile and tablet shopping is set to top last year with $1.6 billion sales on Thanksgiving Day, Black Friday and Cyber Monday combined. With desktop computers added in to the mix, it is predicted those three days will generate roughly $6.5 billion in sales. Having a mobile friendly e-commerce website is crucial this holiday season to keep up with your competition.
- Online prices this Thanksgiving will hit and all time low with an average discount of 24%.
- The predicted increase for Thanksgiving Day sales from 2013 is 27%.
- Black Friday this year will see a 28% increase from 2013.
- Cyber Monday should increase over 15% from last year.
Social media will play an important role in holiday gift giving this year. Roughly 40% of 18-34 year-olds will use social networks for gift ideas. A quarter of Americans will consult social media before buying a gift. Retailers are looking to new ideas to showcase their sales on popular visual platforms like Pinterest and Vine. When shopping in the store, 50% of consumers are on Facebook and Twitter. A little over half of them are searching for an immediate deal or off they can use.
Utilizing social media channels to promote special offers and having a mobile friendly website will put your business on the path of success for this holiday shopping weekend.
Need expert help creating a mobile friendly website or developing engaging social media content? Contact the web design and marketing specialists at Off The Wall Media to help you grow your business. 504-452-1082