There has been great discussion if social media sites could fully replace company stand-alone websites. Although this may be plausible for small entities at startup phase, at some point they will outgrow the space that is provided by these social sites. Facebook, Twitter and Google+ are three of the strongest marketing tools a small business […]
There are many of you reading this that are managers looking to get a better grasp on what an API is and how it can benefit your programmers. API is an acronym for “Application Programming Interface”. Simply put, this interface allows programmers to develop applications that communicate with an existing application or service to automate […]
So it may seem like it’s taken longer than any of us Gen X’ers thought it should to finally have a flying car available to us. Hell, Generation Y is already asking why they don’t already have personal spacecraft on the market for them? At any rate, the flying car is officially here… almost. This […]
Off The Wall Media was brought in to work with the Portland Marathon in 2004. The Portland Marathon was looking for new ways to turn decreasing finisher numbers around and Les Smith, Event Director felt that improving their online marketing campaign would greatly increase the event’s reach. We couldn’t have agreed more with Les and […]
A great deal was learned, after recently taking inventory of our marketing agency’s own online marketing plan. We were a bit embarrassed to find that we were in fact making many of the mistakes that we so adamantly work to keep our clients from making. I’d like to share a bit of my company’s experience […]
Being initiated into the world of using Social Media for business can often times be a daunting task and generate more questions than answers. It may seem like Social Media has been around forever but the truth is it’s only been in wide use for less than five years and a majority of businesses are […]