Category: Web Design

Google Makes Website Security SSL Certificate Necessary

Online security is rightfully at the forefront of Google in 2018 and they have placed priority on website’s officially certifying their server security with Transport Layer Security also referred to as Secure Socket Layer (SSL). Starting this year, Google will be giving preference to websites that are officially certified as secure with an SSL Certificate. […]

Web Design’s Hottest Styles for 2016

Web design is constantly evolving with new preferred trends and styles popping up each year.  In 2016, we will continue to see some of the timeless designs here to stay and new styles gaining popularity.  Web design is becoming richer with more dynamic and personalized digital experiences. Here are some of the hottest trends this […]

7 of Web Design’s Hottest Trends from 2015

One the most powerful pieces of the digital world got a whole lot more simple in 2015.  This year, web design transformed from information overload to focusing on empty space and simplicity.  Websites are now using more high-definition photos and unique typography to capture readers with eye-pleasing content.  With a shift in web design trends […]

4 E-commerce Web Design Trends You Must Know for 2016

Mobile usage is driving almost every web design, digital and marketing trend forecasted for 2016.  With continued growth in the e-commerce world, those sites are providing similar design patterns to give shoppers convenient and easy shopping experiences.  Below are some of the e-commerce design trends that will take over 2016. 1. Card and card-like layouts. […]

You are Losing Customers if your Website is NOT Mobile-friendly

With 60% of Internet access being on mobile, not having a mobile website means you are throwing away new customers.  Smartphone users check their phones about 150 times a day giving businesses multiple opportunities to get in front of customers on mobile.  Responsive web design the best option for optimizing your businesses website for mobile.  Responsive […]

The Top 3 Reasons why Visitors aren’t Converting on your Website

The ultimate goal of a company’s website is to gain new business.  Whether it is through phone calls, submission forms, online purchases or store visits, in order to be successful you must generate sales.  If your website is not converting visitors to customers, it may be because… 1. Your website is not mobile-friendly.  Have you […]

Capture Visitors Attention on your Website with These 6 Tricks

You have 15 seconds to capture your visitors attention to keep them on your website.  Here are 6 tips and tricks to decrease your bounce rate and increase conversions to your website. 1. Avoid clutter.  If your site is full of animated images, tons of text or excess design features, then it may be time for […]

5 Free Resources to Better Understand Web & Digital Marketing

Your company’s website is the single most important online asset.  To help you better understand some aspects that go along with web & digital marketing, we are sharing some free tools and resources to check out. 1. Google Analytics. Every website should have Google Analytics synched up in order to get more insights and data on the […]

Always Think About SEO & User Experience When Re-designing a Website

SEO is extremely important to think about whenever you do a re-design on a website.  If the outdated and old website was still ranking very well, it can be very scary to make changes to it. Keep in mind the importance of balancing user experience and SEO for the best results for your customers.  If […]

The Importance of Localization in Web Development

Does your business work with people who speak other languages and/or live in another country? Here at Off The Wall Media, we can customize your website to any language that your customers use in order to reach your target market.  Localization is important to gain credibility and global awareness for an international company. Our most recent […]