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Google Makes Website Security SSL Certificate Necessary

Google Makes Website Security SSL Certificate Necessary

Online security is rightfully at the forefront of Google in 2017 and they have placed priority on website’s officially certifying their server security with Transport Layer Security also referred to as Secure Socket Layer (SSL). Starting this year, Google will be giving preference to websites that are officially certified as secure with an SSL Certificate. […]

5 Tips to Maximize Conversions using Google AdWords

5 Tips to Maximize Conversions using Google AdWords

  Google AdWords is a great way to capture new leads and increase sales.  However, if your campaigns are not set up correctly, it can cost you a lot of money with little return on investment.  Below are 5 ways to maximize conversions using Google AdWords to help your business work more efficiently with pay-per-click […]

How to Integrate LinkedIn Marketing into your Sales Strategy

How to Integrate LinkedIn Marketing into your Sales Strategy

Did you know that an average of 10 pieces of content are read before a consumer makes a purchase decision?  How does your business make sure that you serve the right content to the right people at the right time?  LinkedIn marketing solutions offers great tools to help your business with prospecting and lead generation through the […]

4 Ways to Use Video Marketing for your Business

4 Ways to Use Video Marketing for your Business

Video should be an integral part of your online marketing strategy.  Apps and software to create quality videos are readily available, give you less excuses to use.  Below are four ways to add video to boost your online presence. 1. Promote videos with content you’ve already created.  If your business has an app that you want […]

How Good PR Boosts your SEO

How Good PR Boosts your SEO

  Everyone knows how good PR helps a business.  Did you know good PR also helps boost your SEO? News websites tend to hold a significant weight on Google searches, making a news article published about your company, show up in one of the top spots. These news sites may show up before your own […]

How to Respond to Negative Online Reviews

How to Respond to Negative Online Reviews

Consumers rely on feedback from others to help them make purchasing decisions.  Reading reviews and talking with friends or family are the most common ways for people to seek advice before making a decision to buy a product or service.  As a business owner, it can be hard to not take a negative review personally.  Below […]

How to Create a Winning YouTube SEO Strategy

How to Create a Winning YouTube SEO Strategy

Since YouTube is the number 2 search engine on the Internet after Google, we can’t stress enough about utilizing the video sharing platform in your SEO strateggy.  Search engine optimization (SEO), used correctly, can help boost your YouTube videos on the sites search AND Google Search.  Here are some great tips to help boost your SEO […]

Step-by-Step Guide to Designing a Social Media Marketing Plan

Step-by-Step Guide to Designing a Social Media Marketing Plan

Does your business have a social media marketing plan?  The answer should be yes.  If you don’t have one, then read the guide below very carefully to get started on your social media strategy. Step 1: Choose your social networks.  Not every social media network will make sense for your target audience.  Choose the ones […]

Web Design’s Hottest Styles for 2016

Web Design’s Hottest Styles for 2016

Web design is constantly evolving with new preferred trends and styles popping up each year.  In 2016, we will continue to see some of the timeless designs here to stay and new styles gaining popularity.  Web design is becoming richer with more dynamic and personalized digital experiences. Here are some of the hottest trends this […]

Off The Wall Media’s 2015 Year in Review

In 2015, Off The Wall Media launched 30+ websites and hundreds of successful online marketing campaigns.  From X-Games athletes to billion dollar companies, we worked with a variety of businesses throughout the year.  Below is a short video that shares a few of the websites our design and development team worked on this past year. […]