Category: Internet Marketing

5 Tips to Maximize Conversions using Google AdWords

  Google AdWords is a great way to capture new leads and increase sales.  However, if your campaigns are not set up correctly, it can cost you a lot of money with little return on investment.  Below are 5 ways to maximize conversions using Google AdWords to help your business work more efficiently with pay-per-click […]

4 Ways to Use Video Marketing for your Business

Video should be an integral part of your online marketing strategy.  Apps and software to create quality videos are readily available, give you less excuses to use.  Below are four ways to add video to boost your online presence. 1. Promote videos with content you’ve already created.  If your business has an app that you want […]

How Good PR Boosts your SEO

  Everyone knows how good PR helps a business.  Did you know good PR also helps boost your SEO? News websites tend to hold a significant weight on Google searches, making a news article published about your company, show up in one of the top spots. These news sites may show up before your own […]

How to Create a Winning YouTube SEO Strategy

Since YouTube is the number 2 search engine on the Internet after Google, we can’t stress enough about utilizing the video sharing platform in your SEO strateggy.  Search engine optimization (SEO), used correctly, can help boost your YouTube videos on the sites search AND Google Search.  Here are some great tips to help boost your SEO […]

4 Digital Marketing Trends to Watch for in 2016

As we move into the new year, it is time to look at the evolution of digital marketing trends to watch out for.  While there are many predicted trends for digital marketing, here are a few that stand out to us. 1. Advocate Marketing- Many businesses focus most of their time and effort into the […]

Top 5 Ways to Build your Profits in 2016 with Digital Marketing

A new year means new goals and new strategies for increasing return-on-investment. Digital marketing encompasses a broad range of innovative ways to build your profits in 2016. Below are some of the top digital marketing strategies your business needs to reach new heights next year. 1. Automated Marketing- Marketing automation has seen the fastest growth […]

How to Find the Right Bloggers for your Influencer Marketing Campaign

In a world where word-of-mouth influencing is now spread through the Internet, influencer marketing campaigns are more important than ever before.  The Internet has changed the way we are influenced to make purchase decisions and how we view different brands.  Using influencers in your marketing is a great way to reach more people and build […]

How to Get Awesome Leads Using LinkedIn’s Sales Navigator

Does your business use LinkedIn to find new leads and prospects?  If yes, then you should be using the LinkedIn Sales Navigator to help make the process easier.  Sales Navigator is one of the LinkedIn premium services.  If you don’t already have LinkedIn Pro, you can use a 30-day free trial to test out Sales […]

How to Craft the Perfect Headline with 13 Proven Formulas

On average, five times as many people read the headline as read the body copy. Are your readers hooked into reading the copy of your emails, blogs and social media posts? Or do they scan the title and bounce? Crafting the perfect headline can be challenging and take up a lot of unnecessary time. Readers tend […]

The Most Expensive Keywords on Google

When it comes to search engines, Google rules the roost with the highest percentage of searches.  Every year more businesses advertise on Google AdWords to gain new customers, making keyword cost-per-clicks even more competitive.  We found an infographic made using data from SEM rush that shared the most expensive keywords on Google right now. The data […]