Category: Email Marketing

How to Respond to Negative Online Reviews

Consumers rely on feedback from others to help them make purchasing decisions.  Reading reviews and talking with friends or family are the most common ways for people to seek advice before making a decision to buy a product or service.  As a business owner, it can be hard to not take a negative review personally.  Below […]

How to Streamline your Email Marketing & Social Media for Winning Results

A lot of businesses understand the importance of a strong social media presence.  Many of them do not understand the benefits of email marketing in addition to social media.  Social  media can be hard to see the right ROI but email marketing can generate almost immediate results.  Streamlining your social media and email marketing can […]

4 Ways to Leverage Hashtags in your Marketing

The use of the hashtag in marketing is credited to Twitter for its origin, but nearly every other social media channel has adopted the functionality.  Hashtags provide brands with the opportunity to increase visibility and engagement for branded social campaigns.  The biggest challenge many brands have is finding the right hashtags for their social strategies. […]

Why Email Marketing is NOT Dead

When people think of online marketing, they mostly think of social media.  Social media may seem more hip and cool but email marketing is still proven to be one of the most effective and sustainable ways to reach customers and grow a small business. Email marketing is perfect for small businesses because it doesn’t require an […]