Category: Social Media

How to Integrate LinkedIn Marketing into your Sales Strategy

Did you know that an average of 10 pieces of content are read before a consumer makes a purchase decision?  How does your business make sure that you serve the right content to the right people at the right time?  LinkedIn marketing solutions offers great tools to help your business with prospecting and lead generation through the […]

4 Ways to Use Video Marketing for your Business

Video should be an integral part of your online marketing strategy.  Apps and software to create quality videos are readily available, give you less excuses to use.  Below are four ways to add video to boost your online presence. 1. Promote videos with content you’ve already created.  If your business has an app that you want […]

Step-by-Step Guide to Designing a Social Media Marketing Plan

Does your business have a social media marketing plan?  The answer should be yes.  If you don’t have one, then read the guide below very carefully to get started on your social media strategy. Step 1: Choose your social networks.  Not every social media network will make sense for your target audience.  Choose the ones […]

Don’t Forget About #GivingTuesday

With all the madness and spending that happens on Thanksgiving, Black Friday and Cyber Monday, it is easy to forget about their newer cousin, Giving Tuesday.  Since 2012, the Tuesday after Cyber Monday was named Giving Tuesday, to encourage people to make donations to charities, volunteer and support philanthropic efforts. Last year, #GivingTuesday raised an […]

Have you Checked out Boomerang Yet?

In late October, Instagram launched a new video app for making short, action-packed video loops similar to a GIF.  Boomerang takes a burst of photos to create a one-second long looping video that can be shared anywhere.  You must open the app in order to take the video, but you don’t need and Instagram account […]

5 Ways to Wow Visitors with a Killer Social Media Presence

The more you plan the better your social media presence will be.  Every business needs to have a social media presence in order to succeed online.  Here are five important tips to help wow your visitors with killer social media channels. 1. Plan ahead your quality content.  Look at a month at a time and put […]

How to Get Awesome Leads Using LinkedIn’s Sales Navigator

Does your business use LinkedIn to find new leads and prospects?  If yes, then you should be using the LinkedIn Sales Navigator to help make the process easier.  Sales Navigator is one of the LinkedIn premium services.  If you don’t already have LinkedIn Pro, you can use a 30-day free trial to test out Sales […]

Enhance your Social Content Strategy with ‘Batching’

Is your social content strategy working for your business? Many companies find that the amount of time they spend on social media isn’t showing enough of a return-on-investment.  If this is how you feel, it may be time to re-think your content strategy or develop one if you haven’t already done so.  Whatever you choose, […]

The Power of Facebook Advertising

Facebook advertising is cheap and if you are not using it than you should seriously consider adding it your strategy.  Since organic posts reach less than 10% of your fans, boosting a post for $5 can make a huge impact on impressions and engagement.  Posting content without boosting it means posts are most likely to be […]

How to Streamline your Email Marketing & Social Media for Winning Results

A lot of businesses understand the importance of a strong social media presence.  Many of them do not understand the benefits of email marketing in addition to social media.  Social  media can be hard to see the right ROI but email marketing can generate almost immediate results.  Streamlining your social media and email marketing can […]