Tag: hashtag strategy

4 Ways to Leverage Hashtags in your Marketing

The use of the hashtag in marketing is credited to Twitter for its origin, but nearly every other social media channel has adopted the functionality.  Hashtags provide brands with the opportunity to increase visibility and engagement for branded social campaigns.  The biggest challenge many brands have is finding the right hashtags for their social strategies. […]

5 Ways to Build your Brand and Followers on Instagram

With over 300 million users, now surpassing Twitter, Instagram is the social place to be.  Each day the global community shares over 70 million photos and videos on Instagram.  The largest demographic on Instagram is 18-34 year olds and a study found that a lot of those users are urban, youthful women. Instagram is still […]