Tag: search engine marketing

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5 Common Mistakes on Google Adwords

Pay-per-click (PPC) advertising campaigns go hand-in-hand with SEO. It is important to utilize both for the best results on search engines like Google.  Since Google accounts for the majority of search engine usage, Google Adwords is the best platform to use for PPC advertising.  Unfortunately, a lot of small businesses are not familiar with Google […]

Paid vs. Organic Search, Which Should You Choose?

Is it more effective to use paid search (PPC) or organic search (SEO) marketing? Both methods have pros and cons so it is a complex question to answer. Organic search results are the listings of web pages returned by the search engine’s algorithms that closely match the string of keywords.  The goal is to be on the […]