Blog

How to Use Influencer Marketing on Instagram

Influencer marketing on Instagram can be a great option for creating brand awareness, affinity, engagement and new business.  Since Instagram advertising is still not available to most businesses, many successful Instagram accounts have achieved success through influencer marketing.  Influencers can be almost anybody, from world travelers to food bloggers to celebrities. The most challenging part […]

Capture Visitors Attention on your Website with These 6 Tricks

You have 15 seconds to capture your visitors attention to keep them on your website.  Here are 6 tips and tricks to decrease your bounce rate and increase conversions to your website. 1. Avoid clutter.  If your site is full of animated images, tons of text or excess design features, then it may be time for […]

5 Free Resources to Better Understand Web & Digital Marketing

Your company’s website is the single most important online asset.  To help you better understand some aspects that go along with web & digital marketing, we are sharing some free tools and resources to check out. 1. Google Analytics. Every website should have Google Analytics synched up in order to get more insights and data on the […]

How to Avoid Social Media “uh-ohs”

The phrase “look before you leap” can apply to a variety of situations.  In this example, we will use, “read before you send” since it applies more to social media. Many businesses have posted embarrassing, rude or ignorant tweets without taking the time to think about what they are writing.  Many of these offenders are global […]

The Most Expensive Keywords on Google

When it comes to search engines, Google rules the roost with the highest percentage of searches.  Every year more businesses advertise on Google AdWords to gain new customers, making keyword cost-per-clicks even more competitive.  We found an infographic made using data from SEM rush that shared the most expensive keywords on Google right now. The data […]

Always Think About SEO & User Experience When Re-designing a Website

SEO is extremely important to think about whenever you do a re-design on a website.  If the outdated and old website was still ranking very well, it can be very scary to make changes to it. Keep in mind the importance of balancing user experience and SEO for the best results for your customers.  If […]

Pinterest Goes from Social to Shopping Channel with ‘Buyable Pins’

Pinterest became even more valuable in the world of online shopping when they announced their new “buyable pins” feature last month.  Buyable pins are pins with a “buy” button, allowing users to directly purchase on the social platform.  An astonishing 87% of Pinterest users admit to making a purchase because of Pinterest.  Pinners love to […]

4 Ways to Drive Traffic Through Video Marketing

Video marketing is a powerful tool to increase your sales and drive more visitors to your website when utilized correctly.  Below are four cool ways to drive more traffic through video marketing. 1. Utilize natural sounds to engage the viewer. As one of the main senses we use everyday, sound is a great way to […]

The Importance of Localization in Web Development

Does your business work with people who speak other languages and/or live in another country? Here at Off The Wall Media, we can customize your website to any language that your customers use in order to reach your target market.  Localization is important to gain credibility and global awareness for an international company. Our most recent […]

5 Ways to Spot an Email that is a Scam

Our inboxes are constantly flooded with emails and most likely a few of them are phishing scams.  How can you tell if the email is a scam?  Below are a few tips on spotting email scams so you can send them straight to the trash folder. 1. Check if the URLs are legitimate.  Hover your mouse […]