With all the madness and spending that happens on Thanksgiving, Black Friday and Cyber Monday, it is easy to forget about their newer cousin, Giving Tuesday. Since 2012, the Tuesday after Cyber Monday was named Giving Tuesday, to encourage people to make donations to charities, volunteer and support philanthropic efforts. Last year, #GivingTuesday raised an […]
One the most powerful pieces of the digital world got a whole lot more simple in 2015. This year, web design transformed from information overload to focusing on empty space and simplicity. Websites are now using more high-definition photos and unique typography to capture readers with eye-pleasing content. With a shift in web design trends […]
In late October, Instagram launched a new video app for making short, action-packed video loops similar to a GIF. Boomerang takes a burst of photos to create a one-second long looping video that can be shared anywhere. You must open the app in order to take the video, but you don’t need and Instagram account […]
Mobile usage is driving almost every web design, digital and marketing trend forecasted for 2016. With continued growth in the e-commerce world, those sites are providing similar design patterns to give shoppers convenient and easy shopping experiences. Below are some of the e-commerce design trends that will take over 2016. 1. Card and card-like layouts. […]
In a world where word-of-mouth influencing is now spread through the Internet, influencer marketing campaigns are more important than ever before. The Internet has changed the way we are influenced to make purchase decisions and how we view different brands. Using influencers in your marketing is a great way to reach more people and build […]
With 60% of Internet access being on mobile, not having a mobile website means you are throwing away new customers. Smartphone users check their phones about 150 times a day giving businesses multiple opportunities to get in front of customers on mobile. Responsive web design the best option for optimizing your businesses website for mobile. Responsive […]
Does your business use LinkedIn to find new leads and prospects? If yes, then you should be using the LinkedIn Sales Navigator to help make the process easier. Sales Navigator is one of the LinkedIn premium services. If you don’t already have LinkedIn Pro, you can use a 30-day free trial to test out Sales […]
On average, five times as many people read the headline as read the body copy. Are your readers hooked into reading the copy of your emails, blogs and social media posts? Or do they scan the title and bounce? Crafting the perfect headline can be challenging and take up a lot of unnecessary time. Readers tend […]
Is your social content strategy working for your business? Many companies find that the amount of time they spend on social media isn’t showing enough of a return-on-investment. If this is how you feel, it may be time to re-think your content strategy or develop one if you haven’t already done so. Whatever you choose, […]
Facebook advertising is cheap and if you are not using it than you should seriously consider adding it your strategy. Since organic posts reach less than 10% of your fans, boosting a post for $5 can make a huge impact on impressions and engagement. Posting content without boosting it means posts are most likely to be […]
