Blog

For Sasquatch! Music Festival, it was all about the Brands not Bands

One of the notable differences at this years Sasquatch! Music Festival in the Gorge was the increased amount of brand advertising.  As your standing in the crowd watching your favorite artist play, you can’t help but notice the gigantic Twix bar ads on either side of the stage.  #lefttwix #righttwix.  Corporate sponsorship was everywhere this year. […]

6 Successful Pinterest Marketing Strategies you Need to Use

Pinterest has nearly 50 million users and counting.  The image-driven platform can be an excellent marketing channel for your business.  If you have any images to share with potential customers, than you can most likely benefit from developing a Pinterest strategy.  Below we have listed 6 successful strategies for businesses to implement on Pinterest. 1. Use […]

4 Essential Tips for Marketing your Mobile App

The majority of people are now using their smartphones as a primary way to access the Internet. With millions of apps available to download, how do you make yours stand out from the crowd? Lack of marketing is one of the top reasons why so many apps fail to generate any ROI. Below are 4 […]

4 Ways to Leverage Hashtags in your Marketing

The use of the hashtag in marketing is credited to Twitter for its origin, but nearly every other social media channel has adopted the functionality.  Hashtags provide brands with the opportunity to increase visibility and engagement for branded social campaigns.  The biggest challenge many brands have is finding the right hashtags for their social strategies. […]

How to Set up Conversion Tracking on Google Analytics

Google Analytics has a lot of tools to utilize that many people do not know how to use.  One of the best places to start is to set up conversion tracking with goals.  If you have a contact form on your website, goals on Google Analytics is a great way to track all the leads coming […]

Is your Small Business Visible Online?

To celebrate Small Business Week, we are sharing the importance of making your business visible online.  Businesses that are online grow 40% faster than those that aren’t.  There is no better time than this week to give your business a digital makeover.  Here are four simple things you can do to help get your business online. […]

Why do we Celebrate Cinco de Mayo?

We celebrate because it is the Mexican Independence day right? Wrong.  Cinco de Mayo is not Mexico’s independence day, that is on September 16th.  Cinco de Mayo, meaning May 5th in Spanish, commemorates the Mexican army’s victory over France during the Franco-Mexican War at the Battle of Puebla on May 5, 1862. Cinco de Mayo in Mexico […]

Mayweather vs. Pacquiao, Who Wins at Marketing?

This Saturday is the highly anticipated boxing match between Floyd Mayweather and Manny Pacquiao. Las Vegas is selling out every resort with boxing fans from all over the world.  Marketing plays a large role in the success of these athletes making over $100 million a year. In June 2013 to June 2014 Mayweather was the highest-paid […]

“Mobilegeddon” is Here, the New Google Algorithm change

You are probably thinking, what the heck is “Mobilegeddon?”  Google recently released their new algorithm changes that gives mobile-friendly websites a boost on mobile search results.  Websites that adjust for smaller screens (responsive) will now be favored on Google mobile search results.   Below is everything you need to know about “Mobilegeddon”. 1. Only smartphones […]