Blog

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Why do you see Certain Posts on your Facebook Feed?

It seems like a mystery on why certain updates appear on your news feed and why others don’t.  Facebook constantly changes their algorithm making it almost impossible to see all updates from friends and brands you follow.  Recently at a developer conference, Facebook opened up with more insight into how it determines what goes into the […]

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For Sasquatch! Music Festival, it was all about the Brands not Bands

One of the notable differences at this years Sasquatch! Music Festival in the Gorge was the increased amount of brand advertising.  As your standing in the crowd watching your favorite artist play, you can’t help but notice the gigantic Twix bar ads on either side of the stage.  #lefttwix #righttwix.  Corporate sponsorship was everywhere this year. […]

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6 Successful Pinterest Marketing Strategies you Need to Use

Pinterest has nearly 50 million users and counting.  The image-driven platform can be an excellent marketing channel for your business.  If you have any images to share with potential customers, than you can most likely benefit from developing a Pinterest strategy.  Below we have listed 6 successful strategies for businesses to implement on Pinterest. 1. Use […]

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4 Ways to Leverage Hashtags in your Marketing

The use of the hashtag in marketing is credited to Twitter for its origin, but nearly every other social media channel has adopted the functionality.  Hashtags provide brands with the opportunity to increase visibility and engagement for branded social campaigns.  The biggest challenge many brands have is finding the right hashtags for their social strategies. […]

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Why do we Celebrate Cinco de Mayo?

We celebrate because it is the Mexican Independence day right? Wrong.  Cinco de Mayo is not Mexico’s independence day, that is on September 16th.  Cinco de Mayo, meaning May 5th in Spanish, commemorates the Mexican army’s victory over France during the Franco-Mexican War at the Battle of Puebla on May 5, 1862. Cinco de Mayo in Mexico […]

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Mayweather vs. Pacquiao, Who Wins at Marketing?

This Saturday is the highly anticipated boxing match between Floyd Mayweather and Manny Pacquiao. Las Vegas is selling out every resort with boxing fans from all over the world.  Marketing plays a large role in the success of these athletes making over $100 million a year. In June 2013 to June 2014 Mayweather was the highest-paid […]