Blog

Have you Checked out Boomerang Yet?

In late October, Instagram launched a new video app for making short, action-packed video loops similar to a GIF.  Boomerang takes a burst of photos to create a one-second long looping video that can be shared anywhere.  You must open the app in order to take the video, but you don’t need and Instagram account […]

4 E-commerce Web Design Trends You Must Know for 2016

Mobile usage is driving almost every web design, digital and marketing trend forecasted for 2016.  With continued growth in the e-commerce world, those sites are providing similar design patterns to give shoppers convenient and easy shopping experiences.  Below are some of the e-commerce design trends that will take over 2016. 1. Card and card-like layouts. […]

How to Find the Right Bloggers for your Influencer Marketing Campaign

In a world where word-of-mouth influencing is now spread through the Internet, influencer marketing campaigns are more important than ever before.  The Internet has changed the way we are influenced to make purchase decisions and how we view different brands.  Using influencers in your marketing is a great way to reach more people and build […]

You are Losing Customers if your Website is NOT Mobile-friendly

With 60% of Internet access being on mobile, not having a mobile website means you are throwing away new customers.  Smartphone users check their phones about 150 times a day giving businesses multiple opportunities to get in front of customers on mobile.  Responsive web design the best option for optimizing your businesses website for mobile.  Responsive […]

How to Get Awesome Leads Using LinkedIn’s Sales Navigator

Does your business use LinkedIn to find new leads and prospects?  If yes, then you should be using the LinkedIn Sales Navigator to help make the process easier.  Sales Navigator is one of the LinkedIn premium services.  If you don’t already have LinkedIn Pro, you can use a 30-day free trial to test out Sales […]

How to Craft the Perfect Headline with 13 Proven Formulas

On average, five times as many people read the headline as read the body copy. Are your readers hooked into reading the copy of your emails, blogs and social media posts? Or do they scan the title and bounce? Crafting the perfect headline can be challenging and take up a lot of unnecessary time. Readers tend […]

Enhance your Social Content Strategy with ‘Batching’

Is your social content strategy working for your business? Many companies find that the amount of time they spend on social media isn’t showing enough of a return-on-investment.  If this is how you feel, it may be time to re-think your content strategy or develop one if you haven’t already done so.  Whatever you choose, […]

The Power of Facebook Advertising

Facebook advertising is cheap and if you are not using it than you should seriously consider adding it your strategy.  Since organic posts reach less than 10% of your fans, boosting a post for $5 can make a huge impact on impressions and engagement.  Posting content without boosting it means posts are most likely to be […]

The Top 3 Reasons why Visitors aren’t Converting on your Website

The ultimate goal of a company’s website is to gain new business.  Whether it is through phone calls, submission forms, online purchases or store visits, in order to be successful you must generate sales.  If your website is not converting visitors to customers, it may be because… 1. Your website is not mobile-friendly.  Have you […]

How to Streamline your Email Marketing & Social Media for Winning Results

A lot of businesses understand the importance of a strong social media presence.  Many of them do not understand the benefits of email marketing in addition to social media.  Social  media can be hard to see the right ROI but email marketing can generate almost immediate results.  Streamlining your social media and email marketing can […]