Tag: ppc

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Top 5 Ways to Build your Profits in 2016 with Digital Marketing

A new year means new goals and new strategies for increasing return-on-investment. Digital marketing encompasses a broad range of innovative ways to build your profits in 2016. Below are some of the top digital marketing strategies your business needs to reach new heights next year. 1. Automated Marketing- Marketing automation has seen the fastest growth […]

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Top 5 Reasons you Should Use Google Remarketing

If your business is running a Google AdWords campaign, (which it should be) then running remarketing ads is crucial piece to your advertising puzzle.  How remarketing ads work is your webmaster places a snippet of tracking code on every page of your website and Google will start creating a list of all of your website visitors […]

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5 Common Mistakes on Google Adwords

Pay-per-click (PPC) advertising campaigns go hand-in-hand with SEO. It is important to utilize both for the best results on search engines like Google.  Since Google accounts for the majority of search engine usage, Google Adwords is the best platform to use for PPC advertising.  Unfortunately, a lot of small businesses are not familiar with Google […]

How to Increase Conversions from Google Adwords this Holiday Shopping Season

  Small businesses who sell products or services online will be working extra hard this holiday season to keep up with buying trends.  Google did a study showing that one third of shopping-related searches are now happening between the hours of 10pm to 4am.  What does this mean for your business?  It is important to […]

Paid vs. Organic Search, Which Should You Choose?

Is it more effective to use paid search (PPC) or organic search (SEO) marketing? Both methods have pros and cons so it is a complex question to answer. Organic search results are the listings of web pages returned by the search engine’s algorithms that closely match the string of keywords.  The goal is to be on the […]