Month: November 2014

Google Ranks the Top Thanksgiving Recipes in Each State

The New York Times put together a study on what the most popular Thanksgiving recipe in each state is, according to Google.  The research did not include “turkey” because that would be the most popular dish in all 50 states.  Google searching can be a meaningful indicator of behaviors and attitudes of people in different […]

Thanksgiving Day is the New Black Friday

  With more stores opening on Thanksgiving and starting online sales that day, Black Friday is turning into more than just one day of shopping.  Many retailers have even extended their sale prices for the entire week leading up to Black Friday. Mobile and tablet shopping is set to top last year with $1.6 billion […]

How to Increase Conversions from Google Adwords this Holiday Shopping Season

  Small businesses who sell products or services online will be working extra hard this holiday season to keep up with buying trends.  Google did a study showing that one third of shopping-related searches are now happening between the hours of 10pm to 4am.  What does this mean for your business?  It is important to […]

Why Email Marketing is NOT Dead

When people think of online marketing, they mostly think of social media.  Social media may seem more hip and cool but email marketing is still proven to be one of the most effective and sustainable ways to reach customers and grow a small business. Email marketing is perfect for small businesses because it doesn’t require an […]

14 Interesting Facts about Veterans Day

Happy Veterans Day. We would like to take a moment to remember and honor all of those who have served our country.  Thank you for your service! Below are some interesting facts about Veterans Day that you may not know. In 1919, President Woodrow Wilson proclaimed November 11 as Armistice Day. In 1954, President Eisenhower […]

5 Things Customers Look for on an E-commerce Website

  With the holiday season this year estimated to have a record increase in online sales, having an e-commerce website is highly important for all retailers.  Nearly 56% of holiday shoppers plan to make purchases online this year.  Below are 5 important things customers look for on a successful e-commerce website. 1. Quick Load Time. […]

How Social Media & Smartphones Impact Election 2014 Votes

  # Election 2014 is here and Americans are flocking to social media to show they voted.  A new study by the Pew Research Center shows that twice as many Americans used their smartphones this year to track the 2014 election than the last midterms 4 years ago.  More people are following politicians on social […]