Does your business use LinkedIn to find new leads and prospects? If yes, then you should be using the LinkedIn Sales Navigator to help make the process easier. Sales Navigator is one of the LinkedIn premium services. If you don’t already have LinkedIn Pro, you can use a 30-day free trial to test out Sales […]
On average, five times as many people read the headline as read the body copy. Are your readers hooked into reading the copy of your emails, blogs and social media posts? Or do they scan the title and bounce? Crafting the perfect headline can be challenging and take up a lot of unnecessary time. Readers tend […]
Is your social content strategy working for your business? Many companies find that the amount of time they spend on social media isn’t showing enough of a return-on-investment. If this is how you feel, it may be time to re-think your content strategy or develop one if you haven’t already done so. Whatever you choose, […]
Facebook advertising is cheap and if you are not using it than you should seriously consider adding it your strategy. Since organic posts reach less than 10% of your fans, boosting a post for $5 can make a huge impact on impressions and engagement. Posting content without boosting it means posts are most likely to be […]
The ultimate goal of a company’s website is to gain new business. Whether it is through phone calls, submission forms, online purchases or store visits, in order to be successful you must generate sales. If your website is not converting visitors to customers, it may be because… 1. Your website is not mobile-friendly. Have you […]