Google+ is one of the more complicated social media networks and many users have abandoned theirs since its inception in 2011. Many people jumped on Google+ to see what the hype was about in 2011, but instead continued to use Facebook since everyone was still on it. One of the features on Google+ that is […]
In 2014, the Super Bowl was the most watched TV show in the US averaging 111.15 million viewers. A survey by Crowdtap, a social media insights and influence platform, showed that 74% of viewers said they would engage on social media if an advertisement prompted them to. Half of the viewers said they would share […]
This year some of the biggest players in advertising for the Super Bowl are talking about their commercials. Doritos is utilizing fan-generated ads for this year’s commercial with their annual ‘Crash the Super Bowl’ contest where contestants submit their own Doritos commercials. The contest is down to 10 finalists and this month anyone can vote […]
Every business makes one of their main goals to get more conversions. However, many of them don’t know where to begin to achieve this goal. We have compiled a list of seven ways to increase your conversions through writing killer copy. 1. Focus on what the customer wants. Instead of focusing on what you offer, […]
This year, LinkedIn will become one of the most popular social media channels for B2B companies. Many companies aren’t sure how to effectively market themselves on LinkedIn and how to take advantage of everything the platform offers. Below are few ways to effectively start using LinkedIn to grow your business. 1. Transform your company […]
With over 300 million users, now surpassing Twitter, Instagram is the social place to be. Each day the global community shares over 70 million photos and videos on Instagram. The largest demographic on Instagram is 18-34 year olds and a study found that a lot of those users are urban, youthful women. Instagram is still […]
In 2014 there was a record of 1.79 billion users on social media and it is projected to reach about 2.44 billion by 2018. Social media this year will continue to be on top with for online marketing. Each year different trends emerge and in 2015 we see new ones and others will further increase. […]
2014 was a transitional year where advertising redefined itself. Amid the viral moments like Ellen DeGeneres’ selfie during the Oscars and the Twitter hype for the World Cup, there were a few trends that stood out in the world of marketing and media. 1. Print advertising made a comeback. Companies like Airbnb found a resurgence […]