In late October, Instagram launched a new video app for making short, action-packed video loops similar to a GIF. Boomerang takes a burst of photos to create a one-second long looping video that can be shared anywhere. You must open the app in order to take the video, but you don’t need and Instagram account […]
Does your business use LinkedIn to find new leads and prospects? If yes, then you should be using the LinkedIn Sales Navigator to help make the process easier. Sales Navigator is one of the LinkedIn premium services. If you don’t already have LinkedIn Pro, you can use a 30-day free trial to test out Sales […]
Is your social content strategy working for your business? Many companies find that the amount of time they spend on social media isn’t showing enough of a return-on-investment. If this is how you feel, it may be time to re-think your content strategy or develop one if you haven’t already done so. Whatever you choose, […]
Facebook advertising is cheap and if you are not using it than you should seriously consider adding it your strategy. Since organic posts reach less than 10% of your fans, boosting a post for $5 can make a huge impact on impressions and engagement. Posting content without boosting it means posts are most likely to be […]
A lot of businesses understand the importance of a strong social media presence. Many of them do not understand the benefits of email marketing in addition to social media. Social media can be hard to see the right ROI but email marketing can generate almost immediate results. Streamlining your social media and email marketing can […]
Influencer marketing on Instagram can be a great option for creating brand awareness, affinity, engagement and new business. Since Instagram advertising is still not available to most businesses, many successful Instagram accounts have achieved success through influencer marketing. Influencers can be almost anybody, from world travelers to food bloggers to celebrities. The most challenging part […]
The phrase “look before you leap” can apply to a variety of situations. In this example, we will use, “read before you send” since it applies more to social media. Many businesses have posted embarrassing, rude or ignorant tweets without taking the time to think about what they are writing. Many of these offenders are global […]
Pinterest became even more valuable in the world of online shopping when they announced their new “buyable pins” feature last month. Buyable pins are pins with a “buy” button, allowing users to directly purchase on the social platform. An astonishing 87% of Pinterest users admit to making a purchase because of Pinterest. Pinners love to […]
Video marketing is a powerful tool to increase your sales and drive more visitors to your website when utilized correctly. Below are four cool ways to drive more traffic through video marketing. 1. Utilize natural sounds to engage the viewer. As one of the main senses we use everyday, sound is a great way to […]
Instagram is one of the fastest growing social media channels. Below are some tips for how to leverage your brand on Instagram. Create free infographics with Venngage.