Chances are you have probably heard the term content marketing quite often. Do you really know what it means? Content marketing is a tricky term but one of the best ways to describe it is: the creation and distribution of meaningful insights, perspectives, and best practices that are valuable to a specific audience. The goal of […]
Snapchat’s CEO Evan Spiegel recently announced that the app has reached 100 million daily active users. The privately held company does not need to release data each quarter unlike Facebook and Twitter. Out of those daily active users, 65% of them are creating content daily. Snapchat is looking into making it easier for brands to use […]
It seems like a mystery on why certain updates appear on your news feed and why others don’t. Facebook constantly changes their algorithm making it almost impossible to see all updates from friends and brands you follow. Recently at a developer conference, Facebook opened up with more insight into how it determines what goes into the […]
One of the notable differences at this years Sasquatch! Music Festival in the Gorge was the increased amount of brand advertising. As your standing in the crowd watching your favorite artist play, you can’t help but notice the gigantic Twix bar ads on either side of the stage. #lefttwix #righttwix. Corporate sponsorship was everywhere this year. […]
Pinterest has nearly 50 million users and counting. The image-driven platform can be an excellent marketing channel for your business. If you have any images to share with potential customers, than you can most likely benefit from developing a Pinterest strategy. Below we have listed 6 successful strategies for businesses to implement on Pinterest. 1. Use […]
The majority of people are now using their smartphones as a primary way to access the Internet. With millions of apps available to download, how do you make yours stand out from the crowd? Lack of marketing is one of the top reasons why so many apps fail to generate any ROI. Below are 4 […]
The use of the hashtag in marketing is credited to Twitter for its origin, but nearly every other social media channel has adopted the functionality. Hashtags provide brands with the opportunity to increase visibility and engagement for branded social campaigns. The biggest challenge many brands have is finding the right hashtags for their social strategies. […]
This Saturday is the highly anticipated boxing match between Floyd Mayweather and Manny Pacquiao. Las Vegas is selling out every resort with boxing fans from all over the world. Marketing plays a large role in the success of these athletes making over $100 million a year. In June 2013 to June 2014 Mayweather was the highest-paid […]
With social media channels like Facebook changing their algorithm so less than 10% of your fans even see the posts you make, it may be time to look at new marketing techniques. With 90% of people owning a cellphone, you can reach even more people with text marketing. You don’t need to have a smart […]
You may be personally on LinkedIn, but is your business? Company pages on LinkedIn offer many benefits and features that you may not be aware of. Reaching the business professional market on LinkedIn can be important to help connect with potentials customers online. Below are 5 reasons why your business should be on LinkedIn. 1. […]