2014 was a transitional year where advertising redefined itself. Amid the viral moments like Ellen DeGeneres’ selfie during the Oscars and the Twitter hype for the World Cup, there were a few trends that stood out in the world of marketing and media. 1. Print advertising made a comeback. Companies like Airbnb found a resurgence […]
Is one of your businesses New Years resolutions to be more active on social media? Off The Wall Media has you covered with a variety of social media management packages to fit your businesses strategy and goals. Why should you be on social media? Below are some important reasons why social media marketing is vital to the […]
With more stores opening on Thanksgiving and starting online sales that day, Black Friday is turning into more than just one day of shopping. Many retailers have even extended their sale prices for the entire week leading up to Black Friday. Mobile and tablet shopping is set to top last year with $1.6 billion […]
# Election 2014 is here and Americans are flocking to social media to show they voted. A new study by the Pew Research Center shows that twice as many Americans used their smartphones this year to track the 2014 election than the last midterms 4 years ago. More people are following politicians on social […]
“A well-traveled family never goes out of style.” Anne Taylor Hartzell aka Hip Travel Mama, an Off The Wall Media client, uses that tag line for her travel blog focused on family vacations. Hip Travel Mama shares her love for travel and industry experience to help inspire other families to travel together and enjoy unique and […]
A picture can be worth thousands of dollars for a business if marketed correctly. Instagram reaches over 200 million users and your customers are probably a part of that group. Below are some strategies to generate sales and promote your products through Instagram. Connect with influencers in your niche. Search to find the largest accounts […]
The new social networking site, Ello, launched about a month ago with a just a small 90 people. This week the site has seen a surge of invite requests with around 40,000 per hour. The site is currently still in beta and is invite only for now. Ello wants users to communicate and enjoy an ads […]
1. Tag Users Involved with your Content: Build a stronger connection and relationship with contacts when you tag activity across social networks. Whether it is potential customers or networking with leaders and influencers, make sure you know whom you are trying to target and if they are active on those networks. 2. Use Direct Messaging […]
Instagram released an app letting iPhone users create time-lapse videos on the go. The key feature on the app is the stabilization that keeps the images from shaking. The users of the free app are about to move around and explore easily. The intent of Hyperlapse is to create videos that save automatically on your […]
Move over smartwatch, the SmartRing by MOTA might be the next big thing in wearable technology. MOTA just announced the new device at the IFA Consumer Electronics Show in Berlin. The ring wirelessly connects to your Android or iOS smartphone and receives notifications for text messages, emails, calendar events and incoming calls. Facebook, […]