The ultimate goal of a company’s website is to gain new business. Whether it is through phone calls, submission forms, online purchases or store visits, in order to be successful you must generate sales. If your website is not converting visitors to customers, it may be because… 1. Your website is not mobile-friendly. Have you […]
You have 15 seconds to capture your visitors attention to keep them on your website. Here are 6 tips and tricks to decrease your bounce rate and increase conversions to your website. 1. Avoid clutter. If your site is full of animated images, tons of text or excess design features, then it may be time for […]
Your company’s website is the single most important online asset. To help you better understand some aspects that go along with web & digital marketing, we are sharing some free tools and resources to check out. 1. Google Analytics. Every website should have Google Analytics synched up in order to get more insights and data on the […]
SEO is extremely important to think about whenever you do a re-design on a website. If the outdated and old website was still ranking very well, it can be very scary to make changes to it. Keep in mind the importance of balancing user experience and SEO for the best results for your customers. If […]
Does your business work with people who speak other languages and/or live in another country? Here at Off The Wall Media, we can customize your website to any language that your customers use in order to reach your target market. Localization is important to gain credibility and global awareness for an international company. Our most recent […]
Have you ever noticed that when you visit some websites they begin with https instead of http? The “s” is added in when the website is a secure site, meaning no one can spy on your internet session. Most respectable online services, especially involving monetary transactions, use a secure site. However, there are a lot […]
There are a few elements that could make your website scream “year of 2002” and could turn off potential customers. Most customers will spend less than 15 seconds on the home page before clicking away, which gives you only 15 seconds to capture their attention. Outdated and unattractive websites can turn away customers before they get to […]
Minimalism in web design shares a timeless elegance and clear presentation of content. This artistic style creates an impressive visual website without a lot of extra “stuff”. Minimalism is achieved when there is nothing more you can take away from the design without getting the meaning across to the user. The six fundamentals of minimal […]
Your company’s website is the façade of your business online and should represent who you are and what you do. Developing a dynamic and personality-driven, multimedia website is the best way to attract wealthy customers. How do you do that, you may ask? Here are 10 must-have things to attract people with a higher disposable income […]
You are probably thinking, what the heck is “Mobilegeddon?” Google recently released their new algorithm changes that gives mobile-friendly websites a boost on mobile search results. Websites that adjust for smaller screens (responsive) will now be favored on Google mobile search results. Below is everything you need to know about “Mobilegeddon”. 1. Only smartphones […]