In 2014, the Super Bowl was the most watched TV show in the US averaging 111.15 million viewers. A survey by Crowdtap, a social media insights and influence platform, showed that 74% of viewers said they would engage on social media if an advertisement prompted them to. Half of the viewers said they would share […]
Every business makes one of their main goals to get more conversions. However, many of them don’t know where to begin to achieve this goal. We have compiled a list of seven ways to increase your conversions through writing killer copy. 1. Focus on what the customer wants. Instead of focusing on what you offer, […]
2014 was a transitional year where advertising redefined itself. Amid the viral moments like Ellen DeGeneres’ selfie during the Oscars and the Twitter hype for the World Cup, there were a few trends that stood out in the world of marketing and media. 1. Print advertising made a comeback. Companies like Airbnb found a resurgence […]
Google just released their comprehensive list of 2014’s top searches. Previously we wrote about Bing and Yahoo’s top lists and it seems Google has many of the similar topics. The top 10 searched topics include Robin Williams World Cup Ebola MH370 ALS Flappy Bird Conchita Wurst ISIS Frozen Sochi Just like Bing and Yahoo […]
Web design can be very subjective. Some people believe super sleek modern designs are the best way to grab attention. Others, like Craigslist, focus on simplicity and functionality for visitors to find what they are looking for. Depending on your business or industry, different aspects of web design may work best for you. However, there […]
While Google runs the web with 67% of the search engine market share, Bing and Yahoo are next in line. Both of the runner-ups have released their insights for the top web searches of 2014. What do these results tell us? According to Yahoo, the lists capture the cultural mood, political concerns and technological advances […]
The New York Times put together a study on what the most popular Thanksgiving recipe in each state is, according to Google. The research did not include “turkey” because that would be the most popular dish in all 50 states. Google searching can be a meaningful indicator of behaviors and attitudes of people in different […]
With more stores opening on Thanksgiving and starting online sales that day, Black Friday is turning into more than just one day of shopping. Many retailers have even extended their sale prices for the entire week leading up to Black Friday. Mobile and tablet shopping is set to top last year with $1.6 billion […]
When people think of online marketing, they mostly think of social media. Social media may seem more hip and cool but email marketing is still proven to be one of the most effective and sustainable ways to reach customers and grow a small business. Email marketing is perfect for small businesses because it doesn’t require an […]
Eyetracking studies and research show how customers view websites. Below are some of the conclusions that are most important for businesses to consider for their own website. The top left corner of a website gets the most attention first. Since people read left to right, up then down it makes sense that this would […]