On average, five times as many people read the headline as read the body copy. Are your readers hooked into reading the copy of your emails, blogs and social media posts? Or do they scan the title and bounce? Crafting the perfect headline can be challenging and take up a lot of unnecessary time. Readers tend […]
Is your social content strategy working for your business? Many companies find that the amount of time they spend on social media isn’t showing enough of a return-on-investment. If this is how you feel, it may be time to re-think your content strategy or develop one if you haven’t already done so. Whatever you choose, […]
Facebook advertising is cheap and if you are not using it than you should seriously consider adding it your strategy. Since organic posts reach less than 10% of your fans, boosting a post for $5 can make a huge impact on impressions and engagement. Posting content without boosting it means posts are most likely to be […]
The ultimate goal of a company’s website is to gain new business. Whether it is through phone calls, submission forms, online purchases or store visits, in order to be successful you must generate sales. If your website is not converting visitors to customers, it may be because… 1. Your website is not mobile-friendly. Have you […]
A lot of businesses understand the importance of a strong social media presence. Many of them do not understand the benefits of email marketing in addition to social media. Social media can be hard to see the right ROI but email marketing can generate almost immediate results. Streamlining your social media and email marketing can […]
Influencer marketing on Instagram can be a great option for creating brand awareness, affinity, engagement and new business. Since Instagram advertising is still not available to most businesses, many successful Instagram accounts have achieved success through influencer marketing. Influencers can be almost anybody, from world travelers to food bloggers to celebrities. The most challenging part […]
You have 15 seconds to capture your visitors attention to keep them on your website. Here are 6 tips and tricks to decrease your bounce rate and increase conversions to your website. 1. Avoid clutter. If your site is full of animated images, tons of text or excess design features, then it may be time for […]
Your company’s website is the single most important online asset. To help you better understand some aspects that go along with web & digital marketing, we are sharing some free tools and resources to check out. 1. Google Analytics. Every website should have Google Analytics synched up in order to get more insights and data on the […]
The phrase “look before you leap” can apply to a variety of situations. In this example, we will use, “read before you send” since it applies more to social media. Many businesses have posted embarrassing, rude or ignorant tweets without taking the time to think about what they are writing. Many of these offenders are global […]
When it comes to search engines, Google rules the roost with the highest percentage of searches. Every year more businesses advertise on Google AdWords to gain new customers, making keyword cost-per-clicks even more competitive. We found an infographic made using data from SEM rush that shared the most expensive keywords on Google right now. The data […]