Category: Internet Marketing

5 Signs you need a new website

Off The Wall Media’s team of web developers and designers just completed a new website for Oswego Mortgage in Lake Oswego.  The mortgage company specializing in VA loans and refinancing needed a new modern facelift to their outdated website. Does your business need a new website?  If any of these five signs below apply to […]

What Does Cyber Sovereignty for China’s Internet Censorship Mean?

When a new client came to us with an idea for a Chinese medical tourism consulting business, we knew it would be a challenge to build the website.  Having the site written in Chinese was the least of our worries.  The hardest part was going to be launching the site in China despite the strict Internet […]

A Sneak Peak at this Year’s Super Bowl Ads

This year some of the biggest players in advertising for the Super Bowl are talking about their commercials. Doritos is utilizing fan-generated ads for this year’s commercial with their annual ‘Crash the Super Bowl’ contest where contestants submit their own Doritos commercials.  The contest is down to 10 finalists and this month anyone can vote […]

Increase your Conversions with Killer Copy

Every business makes one of their main goals to get more conversions.  However, many of them don’t know where to begin to achieve this goal.  We have compiled a list of seven ways to increase your conversions through writing killer copy. 1. Focus on what the customer wants.  Instead of focusing on what you offer, […]

How to Effectively use LinkedIn to Grow your Business

This year, LinkedIn will become one of the most popular social media channels for B2B companies.  Many companies aren’t sure how to effectively market themselves on LinkedIn and how to take advantage of everything the platform offers.  Below are few ways to effectively start using LinkedIn to grow your business.   1. Transform your company […]

What’s Next for Social Media in 2015?

In 2014 there was a record of 1.79 billion users on social media and it is projected to reach about 2.44 billion by 2018.  Social media this year will continue to be on top with for online marketing.  Each year different trends emerge and in 2015 we see new ones and others will further increase. […]

4 of the Biggest Trends for Marketing & Media of 2014

2014 was a transitional year where advertising redefined itself.  Amid the viral moments like Ellen DeGeneres’ selfie during the Oscars and the Twitter hype for the World Cup, there were a few trends that stood out in the world of marketing and media. 1. Print advertising made a comeback. Companies like Airbnb found a resurgence […]

Top 4 SEO Trends for 2015

Search Engine Optimization (SEO) is becoming more integrated with content marketing than ever before.  For this upcoming year of 2015, we’ll see more changes in the SEO industry and below is a list of the top 4 trends to watch. 1. Utilize mobile search optimization or your website will fail.  Google has been testing mobile-friendly […]

Top Yahoo & Bing Searches of 2014

While Google runs the web with 67% of the search engine market share, Bing and Yahoo are next in line.  Both of the runner-ups have released their insights for the top web searches of 2014.  What do these results tell us?  According to Yahoo, the lists capture the cultural mood, political concerns and technological advances […]

Thanksgiving Day is the New Black Friday

  With more stores opening on Thanksgiving and starting online sales that day, Black Friday is turning into more than just one day of shopping.  Many retailers have even extended their sale prices for the entire week leading up to Black Friday. Mobile and tablet shopping is set to top last year with $1.6 billion […]