Category: Internet Marketing

How to Find the Right Bloggers for your Influencer Marketing Campaign

In a world where word-of-mouth influencing is now spread through the Internet, influencer marketing campaigns are more important than ever before.  The Internet has changed the way we are influenced to make purchase decisions and how we view different brands.  Using influencers in your marketing is a great way to reach more people and build […]

How to Get Awesome Leads Using LinkedIn’s Sales Navigator

Does your business use LinkedIn to find new leads and prospects?  If yes, then you should be using the LinkedIn Sales Navigator to help make the process easier.  Sales Navigator is one of the LinkedIn premium services.  If you don’t already have LinkedIn Pro, you can use a 30-day free trial to test out Sales […]

How to Craft the Perfect Headline with 13 Proven Formulas

On average, five times as many people read the headline as read the body copy. Are your readers hooked into reading the copy of your emails, blogs and social media posts? Or do they scan the title and bounce? Crafting the perfect headline can be challenging and take up a lot of unnecessary time. Readers tend […]

The Most Expensive Keywords on Google

When it comes to search engines, Google rules the roost with the highest percentage of searches.  Every year more businesses advertise on Google AdWords to gain new customers, making keyword cost-per-clicks even more competitive.  We found an infographic made using data from SEM rush that shared the most expensive keywords on Google right now. The data […]

4 Ways to Drive Traffic Through Video Marketing

Video marketing is a powerful tool to increase your sales and drive more visitors to your website when utilized correctly.  Below are four cool ways to drive more traffic through video marketing. 1. Utilize natural sounds to engage the viewer. As one of the main senses we use everyday, sound is a great way to […]

The Importance of Localization in Web Development

Does your business work with people who speak other languages and/or live in another country? Here at Off The Wall Media, we can customize your website to any language that your customers use in order to reach your target market.  Localization is important to gain credibility and global awareness for an international company. Our most recent […]

5 Ways to Spot an Email that is a Scam

Our inboxes are constantly flooded with emails and most likely a few of them are phishing scams.  How can you tell if the email is a scam?  Below are a few tips on spotting email scams so you can send them straight to the trash folder. 1. Check if the URLs are legitimate.  Hover your mouse […]

Top 10 Cheesy Stock Photos

Stock photos can be very useful for adding high quality, royalty free images to your marketing and website.  The important thing to remember is to choose your stock photos wisely.  While images typically enhance your message, using the wrong photo can actually hurt your brand.  Below are some of our favorite cheesy stock photos that […]

Gmail Now Allows you to Undo Send an Email (& other Google News)

Have you ever sent an email and instantly wish you hadn’t pressed send yet?  If you use Gmail then you are in for a treat.  Gmail recently announced you can now un-send an email.  How it works is you go into the settings and can decide how many seconds you want to delay sending your […]

Is your Website Secure?

Have you ever noticed that when you visit some websites they begin with https instead of http? The “s” is added in when the website is a secure site, meaning no one can spy on your internet session.  Most respectable online services, especially involving monetary transactions, use a secure site.  However, there are a lot […]