Category: Internet Marketing

Top 5 Reasons you Should Use Google Remarketing

If your business is running a Google AdWords campaign, (which it should be) then running remarketing ads is crucial piece to your advertising puzzle.  How remarketing ads work is your webmaster places a snippet of tracking code on every page of your website and Google will start creating a list of all of your website visitors […]

Is your Website Outdated?

There are a few elements that could make your website scream “year of 2002” and could turn off potential customers.  Most customers will spend less than 15 seconds on the home page before clicking away, which gives you only 15 seconds to capture their attention. Outdated and unattractive websites can turn away customers before they get to […]

What is Content Marketing?

Chances are you have probably heard the term content marketing quite often. Do you really know what it means?  Content marketing is a tricky term but one of the best ways to describe it is: the creation and distribution of meaningful insights, perspectives, and best practices that are valuable to a specific audience.  The goal of […]

The Future of Snapchat Marketing

Snapchat’s CEO Evan Spiegel recently announced that the app has reached 100 million daily active users.  The privately held company does not need to release data each quarter unlike Facebook and Twitter.  Out of those daily active users, 65% of them are creating content daily.  Snapchat is looking into making it easier for brands to use […]

Why do you see Certain Posts on your Facebook Feed?

It seems like a mystery on why certain updates appear on your news feed and why others don’t.  Facebook constantly changes their algorithm making it almost impossible to see all updates from friends and brands you follow.  Recently at a developer conference, Facebook opened up with more insight into how it determines what goes into the […]

6 Successful Pinterest Marketing Strategies you Need to Use

Pinterest has nearly 50 million users and counting.  The image-driven platform can be an excellent marketing channel for your business.  If you have any images to share with potential customers, than you can most likely benefit from developing a Pinterest strategy.  Below we have listed 6 successful strategies for businesses to implement on Pinterest. 1. Use […]

4 Essential Tips for Marketing your Mobile App

The majority of people are now using their smartphones as a primary way to access the Internet. With millions of apps available to download, how do you make yours stand out from the crowd? Lack of marketing is one of the top reasons why so many apps fail to generate any ROI. Below are 4 […]

How to Set up Conversion Tracking on Google Analytics

Google Analytics has a lot of tools to utilize that many people do not know how to use.  One of the best places to start is to set up conversion tracking with goals.  If you have a contact form on your website, goals on Google Analytics is a great way to track all the leads coming […]

Is your Small Business Visible Online?

To celebrate Small Business Week, we are sharing the importance of making your business visible online.  Businesses that are online grow 40% faster than those that aren’t.  There is no better time than this week to give your business a digital makeover.  Here are four simple things you can do to help get your business online. […]

Mayweather vs. Pacquiao, Who Wins at Marketing?

This Saturday is the highly anticipated boxing match between Floyd Mayweather and Manny Pacquiao. Las Vegas is selling out every resort with boxing fans from all over the world.  Marketing plays a large role in the success of these athletes making over $100 million a year. In June 2013 to June 2014 Mayweather was the highest-paid […]