Does your business have a social media marketing plan? The answer should be yes. If you don’t have one, then read the guide below very carefully to get started on your social media strategy. Step 1: Choose your social networks. Not every social media network will make sense for your target audience. Choose the ones […]
Your company’s website is the single most important online asset. To help you better understand some aspects that go along with web & digital marketing, we are sharing some free tools and resources to check out. 1. Google Analytics. Every website should have Google Analytics synched up in order to get more insights and data on the […]
Video marketing is a powerful tool to increase your sales and drive more visitors to your website when utilized correctly. Below are four cool ways to drive more traffic through video marketing. 1. Utilize natural sounds to engage the viewer. As one of the main senses we use everyday, sound is a great way to […]
Have you ever sent an email and instantly wish you hadn’t pressed send yet? If you use Gmail then you are in for a treat. Gmail recently announced you can now un-send an email. How it works is you go into the settings and can decide how many seconds you want to delay sending your […]
Have you ever noticed that when you visit some websites they begin with https instead of http? The “s” is added in when the website is a secure site, meaning no one can spy on your internet session. Most respectable online services, especially involving monetary transactions, use a secure site. However, there are a lot […]
To celebrate Small Business Week, we are sharing the importance of making your business visible online. Businesses that are online grow 40% faster than those that aren’t. There is no better time than this week to give your business a digital makeover. Here are four simple things you can do to help get your business online. […]
You are probably thinking, what the heck is “Mobilegeddon?” Google recently released their new algorithm changes that gives mobile-friendly websites a boost on mobile search results. Websites that adjust for smaller screens (responsive) will now be favored on Google mobile search results. Below is everything you need to know about “Mobilegeddon”. 1. Only smartphones […]
Google AdWords is one of the top forms of online marketing that gives businesses the highest return on investment. With Google being the most popular search engine, AdWords allows your business the opportunity to get in front of potential customers when they search specific keywords. Many businesses say they don’t have a big enough budget […]
Pay-per-click (PPC) advertising campaigns go hand-in-hand with SEO. It is important to utilize both for the best results on search engines like Google. Since Google accounts for the majority of search engine usage, Google Adwords is the best platform to use for PPC advertising. Unfortunately, a lot of small businesses are not familiar with Google […]
Google is the most popular search engine and every business wants their website to be at the top. From an Search Engine Optimization (SEO) standpoint, responsive web design is the best way to make sure your website is correctly optimized for the search engine’s algorithms. For the best mobile experience, Google recommends responsive design because […]