Tag: social media marketing

Why do you see Certain Posts on your Facebook Feed?

It seems like a mystery on why certain updates appear on your news feed and why others don’t.  Facebook constantly changes their algorithm making it almost impossible to see all updates from friends and brands you follow.  Recently at a developer conference, Facebook opened up with more insight into how it determines what goes into the […]

6 Successful Pinterest Marketing Strategies you Need to Use

Pinterest has nearly 50 million users and counting.  The image-driven platform can be an excellent marketing channel for your business.  If you have any images to share with potential customers, than you can most likely benefit from developing a Pinterest strategy.  Below we have listed 6 successful strategies for businesses to implement on Pinterest. 1. Use […]

4 Ways to Leverage Hashtags in your Marketing

The use of the hashtag in marketing is credited to Twitter for its origin, but nearly every other social media channel has adopted the functionality.  Hashtags provide brands with the opportunity to increase visibility and engagement for branded social campaigns.  The biggest challenge many brands have is finding the right hashtags for their social strategies. […]

5 Reasons Why Your Business Needs a Company Page on LinkedIn

You may be personally on LinkedIn, but is your business?  Company pages on LinkedIn offer many benefits and features that you may not be aware of.  Reaching the business professional market on LinkedIn can be important to help connect with potentials customers online.  Below are 5 reasons why your business should be on LinkedIn. 1. […]

4 Reasons Why You Should be Promoting Posts on Social Media

With spending as little as $10 a week on social media promoted posts, your posts could be seen by double the amount of people.  Facebook organic reach is practically non-existent. According to everything-pr.com, 41% of Facebook pages lost more than half their organic reach. Without boosting Facebook posts, your posts could be seen by less […]

Instagram Allows Clickable Links/Carousel Images in Advertisements

Instagram is the most rapidly growing social media platform.  Many businesses using Instagram get annoyed with the fact that you can’t post clickable links in captions or comments.  The latest sponsored ads Instagram started rolling out feature a link for a call-to-action below the photo.  This link opens up within the Instagram platform allowing users […]

How to Create a Successful Facebook Contest in 8 Simple Steps

Looking for more traffic and engagement to your Facebook page? Have an awesome to give away?  Facebook contests are a great way to promote your business page, increase engagement and capture new leads.  Many businesses don’t know how to get started on creating a successful Facebook contest.  Below is a guide to help you run […]

How to Effectively use LinkedIn to Grow your Business

This year, LinkedIn will become one of the most popular social media channels for B2B companies.  Many companies aren’t sure how to effectively market themselves on LinkedIn and how to take advantage of everything the platform offers.  Below are few ways to effectively start using LinkedIn to grow your business.   1. Transform your company […]

5 Ways to Build your Brand and Followers on Instagram

With over 300 million users, now surpassing Twitter, Instagram is the social place to be.  Each day the global community shares over 70 million photos and videos on Instagram.  The largest demographic on Instagram is 18-34 year olds and a study found that a lot of those users are urban, youthful women. Instagram is still […]

Facebook Pages Launch New Call-to-Action Button

Facebook is constantly searching for new ways to make their business pages more easy for people to interact with.  They recently announced a new call-to-action feature to help businesses drive specific objectives on their page.  Every businesses top priority is leads and sales, making this button important to reach those goals.  The admins of a […]