This year we saw web design focus more on simple and straightforward sites to maximize visitor to lead conversions. Mobile friendly sites stole the spotlight as more people started using solely their smartphone for web browsing. For 2015, experts don’t see web design changing drastically but still sticking with the idea of simplified and responsive websites. […]
Search Engine Optimization (SEO) is becoming more integrated with content marketing than ever before. For this upcoming year of 2015, we’ll see more changes in the SEO industry and below is a list of the top 4 trends to watch. 1. Utilize mobile search optimization or your website will fail. Google has been testing mobile-friendly […]
Web design can be very subjective. Some people believe super sleek modern designs are the best way to grab attention. Others, like Craigslist, focus on simplicity and functionality for visitors to find what they are looking for. Depending on your business or industry, different aspects of web design may work best for you. However, there […]
While Google runs the web with 67% of the search engine market share, Bing and Yahoo are next in line. Both of the runner-ups have released their insights for the top web searches of 2014. What do these results tell us? According to Yahoo, the lists capture the cultural mood, political concerns and technological advances […]
Is your website ready for today’s Cyber Monday traffic? On Black Friday, Best Buy’s website was down for over an hour as shoppers flooded the mobile site looking for the best deals. With an influx of mobile traffic for Best Buy’s site, it had to be shut down to restore the issues for the […]
The New York Times put together a study on what the most popular Thanksgiving recipe in each state is, according to Google. The research did not include “turkey” because that would be the most popular dish in all 50 states. Google searching can be a meaningful indicator of behaviors and attitudes of people in different […]
With more stores opening on Thanksgiving and starting online sales that day, Black Friday is turning into more than just one day of shopping. Many retailers have even extended their sale prices for the entire week leading up to Black Friday. Mobile and tablet shopping is set to top last year with $1.6 billion […]
Small businesses who sell products or services online will be working extra hard this holiday season to keep up with buying trends. Google did a study showing that one third of shopping-related searches are now happening between the hours of 10pm to 4am. What does this mean for your business? It is important to […]
When people think of online marketing, they mostly think of social media. Social media may seem more hip and cool but email marketing is still proven to be one of the most effective and sustainable ways to reach customers and grow a small business. Email marketing is perfect for small businesses because it doesn’t require an […]
Eyetracking studies and research show how customers view websites. Below are some of the conclusions that are most important for businesses to consider for their own website. The top left corner of a website gets the most attention first. Since people read left to right, up then down it makes sense that this would […]