Tag: social media

What is Content Marketing?

Chances are you have probably heard the term content marketing quite often. Do you really know what it means?  Content marketing is a tricky term but one of the best ways to describe it is: the creation and distribution of meaningful insights, perspectives, and best practices that are valuable to a specific audience.  The goal of […]

Why do you see Certain Posts on your Facebook Feed?

It seems like a mystery on why certain updates appear on your news feed and why others don’t.  Facebook constantly changes their algorithm making it almost impossible to see all updates from friends and brands you follow.  Recently at a developer conference, Facebook opened up with more insight into how it determines what goes into the […]

6 Successful Pinterest Marketing Strategies you Need to Use

Pinterest has nearly 50 million users and counting.  The image-driven platform can be an excellent marketing channel for your business.  If you have any images to share with potential customers, than you can most likely benefit from developing a Pinterest strategy.  Below we have listed 6 successful strategies for businesses to implement on Pinterest. 1. Use […]

4 Essential Tips for Marketing your Mobile App

The majority of people are now using their smartphones as a primary way to access the Internet. With millions of apps available to download, how do you make yours stand out from the crowd? Lack of marketing is one of the top reasons why so many apps fail to generate any ROI. Below are 4 […]

5 Reasons Why Your Business Needs a Company Page on LinkedIn

You may be personally on LinkedIn, but is your business?  Company pages on LinkedIn offer many benefits and features that you may not be aware of.  Reaching the business professional market on LinkedIn can be important to help connect with potentials customers online.  Below are 5 reasons why your business should be on LinkedIn. 1. […]

4 Reasons Why You Should be Promoting Posts on Social Media

With spending as little as $10 a week on social media promoted posts, your posts could be seen by double the amount of people.  Facebook organic reach is practically non-existent. According to everything-pr.com, 41% of Facebook pages lost more than half their organic reach. Without boosting Facebook posts, your posts could be seen by less […]

Instagram Allows Clickable Links/Carousel Images in Advertisements

Instagram is the most rapidly growing social media platform.  Many businesses using Instagram get annoyed with the fact that you can’t post clickable links in captions or comments.  The latest sponsored ads Instagram started rolling out feature a link for a call-to-action below the photo.  This link opens up within the Instagram platform allowing users […]

How to Create a Successful Facebook Contest in 8 Simple Steps

Looking for more traffic and engagement to your Facebook page? Have an awesome to give away?  Facebook contests are a great way to promote your business page, increase engagement and capture new leads.  Many businesses don’t know how to get started on creating a successful Facebook contest.  Below is a guide to help you run […]