To celebrate Small Business Week, we are sharing the importance of making your business visible online. Businesses that are online grow 40% faster than those that aren’t. There is no better time than this week to give your business a digital makeover. Here are four simple things you can do to help get your business online. […]
This Saturday is the highly anticipated boxing match between Floyd Mayweather and Manny Pacquiao. Las Vegas is selling out every resort with boxing fans from all over the world. Marketing plays a large role in the success of these athletes making over $100 million a year. In June 2013 to June 2014 Mayweather was the highest-paid […]
You are probably thinking, what the heck is “Mobilegeddon?” Google recently released their new algorithm changes that gives mobile-friendly websites a boost on mobile search results. Websites that adjust for smaller screens (responsive) will now be favored on Google mobile search results. Below is everything you need to know about “Mobilegeddon”. 1. Only smartphones […]
Back in the early 90’s who would have thought that a domain name would ever be worth millions of dollars? Not very many. Some people bought very broad domains like candy.com and business.com not knowing how much they would be worth later on. The top highest price paid for a domain is $35.6 million for […]
Google AdWords is one of the top forms of online marketing that gives businesses the highest return on investment. With Google being the most popular search engine, AdWords allows your business the opportunity to get in front of potential customers when they search specific keywords. Many businesses say they don’t have a big enough budget […]
With social media channels like Facebook changing their algorithm so less than 10% of your fans even see the posts you make, it may be time to look at new marketing techniques. With 90% of people owning a cellphone, you can reach even more people with text marketing. You don’t need to have a smart […]
You may be personally on LinkedIn, but is your business? Company pages on LinkedIn offer many benefits and features that you may not be aware of. Reaching the business professional market on LinkedIn can be important to help connect with potentials customers online. Below are 5 reasons why your business should be on LinkedIn. 1. […]
With spending as little as $10 a week on social media promoted posts, your posts could be seen by double the amount of people. Facebook organic reach is practically non-existent. According to everything-pr.com, 41% of Facebook pages lost more than half their organic reach. Without boosting Facebook posts, your posts could be seen by less […]
Everyone wants to be at the top of Google. Google owns more than 75% of the search market share which give businesses a larger viewership when ranking at the top. Surprisingly, there are some downsides to ranking first on Google. Here are some of the reasons why it isn’t always the number one goal of […]
Pay-per-click (PPC) advertising campaigns go hand-in-hand with SEO. It is important to utilize both for the best results on search engines like Google. Since Google accounts for the majority of search engine usage, Google Adwords is the best platform to use for PPC advertising. Unfortunately, a lot of small businesses are not familiar with Google […]