Chances are you have probably heard the term content marketing quite often. Do you really know what it means? Content marketing is a tricky term but one of the best ways to describe it is: the creation and distribution of meaningful insights, perspectives, and best practices that are valuable to a specific audience. The goal of […]
Snapchat’s CEO Evan Spiegel recently announced that the app has reached 100 million daily active users. The privately held company does not need to release data each quarter unlike Facebook and Twitter. Out of those daily active users, 65% of them are creating content daily. Snapchat is looking into making it easier for brands to use […]
Minimalism in web design shares a timeless elegance and clear presentation of content. This artistic style creates an impressive visual website without a lot of extra “stuff”. Minimalism is achieved when there is nothing more you can take away from the design without getting the meaning across to the user. The six fundamentals of minimal […]
It seems like a mystery on why certain updates appear on your news feed and why others don’t. Facebook constantly changes their algorithm making it almost impossible to see all updates from friends and brands you follow. Recently at a developer conference, Facebook opened up with more insight into how it determines what goes into the […]
One of the notable differences at this years Sasquatch! Music Festival in the Gorge was the increased amount of brand advertising. As your standing in the crowd watching your favorite artist play, you can’t help but notice the gigantic Twix bar ads on either side of the stage. #lefttwix #righttwix. Corporate sponsorship was everywhere this year. […]
Pinterest has nearly 50 million users and counting. The image-driven platform can be an excellent marketing channel for your business. If you have any images to share with potential customers, than you can most likely benefit from developing a Pinterest strategy. Below we have listed 6 successful strategies for businesses to implement on Pinterest. 1. Use […]
The majority of people are now using their smartphones as a primary way to access the Internet. With millions of apps available to download, how do you make yours stand out from the crowd? Lack of marketing is one of the top reasons why so many apps fail to generate any ROI. Below are 4 […]
The use of the hashtag in marketing is credited to Twitter for its origin, but nearly every other social media channel has adopted the functionality. Hashtags provide brands with the opportunity to increase visibility and engagement for branded social campaigns. The biggest challenge many brands have is finding the right hashtags for their social strategies. […]
Google Analytics has a lot of tools to utilize that many people do not know how to use. One of the best places to start is to set up conversion tracking with goals. If you have a contact form on your website, goals on Google Analytics is a great way to track all the leads coming […]
To celebrate Small Business Week, we are sharing the importance of making your business visible online. Businesses that are online grow 40% faster than those that aren’t. There is no better time than this week to give your business a digital makeover. Here are four simple things you can do to help get your business online. […]